The steering gear is a key component and security part of the automobile, through which it can control the direction of the automobile tires , and its R&D and production are supported by the country's key priorities. On October 14, 2015, China turned to the industry with a landmark event: Zhejiang Shibao Co., Ltd. and Daimler AG held a signing purchase agreement at Shibao headquarters in Hangzhou Economic and Technological Development Zone, becoming Daimler's choice. China's first global supplier of truck steering gear. "This has also created a precedent for Shibao and even the domestic automobile steering industry to enter the world's high-end trucks." Zhang Shiquan, chairman of Zhejiang Shibao Co., Ltd., said.
Daimler heavy truck
Headquartered in Germany, Daimler is the world's leading manufacturer of luxury cars and commercial vehicles. The company has business units such as Mercedes-Benz, Mercedes-Benz light commercial vehicles, and Daimler trucks. In 1886, the world's first car was invented by Mr. Daimler and Mr. Mercedes, founders of the company, and was recorded in history. Daimler Motors leads the global automotive industry standard. In May 2015, the self-driving truck was approved for commercial operation in Nevada, USA.
The cooperation negotiations with Daimler began in 2013 and the process was difficult because Daimler's evaluation system was the most rigorous review in the world. To get Daimler's supplier qualification is equivalent to getting a pass for the global commercial vehicle supply system. Zhang Baoyi, vice president of Zhejiang Shibao Co., Ltd. said.
Why Shibao can be reviewed and demanded by Daimler? According to reports, the basis of this cooperation is that the two companies are highly consistent in terms of technology leadership, global market, and smart platform. "China is currently one of the world's most important commercial vehicle markets. We are also very interested in working with qualified auto parts suppliers in China," said Schnenberg, president of global purchasing for Daimler trucks and buses.
Shibao is a leading company in the domestic industry. In recent years, Shibao's revenue has maintained double-digit growth, which is rare in Zhejiang's manufacturing companies. "Science and technology innovation is the eternal theme of Shibao's development." It was placed at the entrance of the company as a motto. This company started in Yiwu small workshop for more than 30 years, relying on independent innovation and focus on the main business, successfully listed on the Hong Kong Stock Exchange and the Shenzhen Stock Exchange. Shibao has been at the forefront of technology research and development in China from the first domestic R&D and manufacturing hydraulics to electric power steering EPS, and to the latest research and development smart turn.
“The company’s newly developed smart steering project has applied for national patents. It is expected that prototype vehicles will be installed by the end of this year,†said Zhang Baoyi. He introduced that Shibao's self-developed intelligent steering gear and solutions are synchronized with world-class technologies. It is reported that in recent years, Shibao's R & D investment accounted for 4% of sales revenue.
To get rid of low-level price competition, we must rely on the most advanced technology, quality, and brand to go international. Zhang Baoyi said. According to forecast, it is expected that the export volume of Semaro's steering gear in 2015 will reach more than 300,000 sets, all of which will be used for the OEM support of mainstream automobile manufacturers. With the cooperation between Shibao and Daimler, future Shibao export business will grow rapidly year by year.
At present, Shibao Company is continuing to invest 100 million yuan to build the world's advanced level of production, processing, assembly and testing of hydraulic steering gear for commercial vehicles. If the project is progressing smoothly, by the end of the next year, the Shibao steering gear will take the lead in supporting the Daimler truck in Germany.
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