Since 2001, the Chinese automobile market has developed rapidly, and the number of domestic cars has increased at a rate of more than 30%. According to data from 2003, the country’s car ownership has reached 24 million. Since 2004, due to various factors such as macroeconomic control and rising oil prices, the growth rate of car ownership has slowed down. Even so, the stark contrast between the growth bottleneck and the high retention volume still leaves industry professionals aware of the huge market space in the “post-auto eraâ€. Experts predict that in 2005 the market’s sales share will exceed 80 billion yuan. Ten billion market is not far away The data shows that from 1994 to 2003, the total volume of automobiles in China has grown rapidly. In 2003, the country’s car ownership was approximately 24 million vehicles. In the face of growing auto consumption demand, the country will introduce new auto consumption policies as soon as possible, vigorously develop the auto service industry and other measures, and cultivate the auto as a new point of consumption growth and economic growth as soon as possible. The rapid growth of car ownership has laid a solid foundation for the development of the automotive aftermarket in China. Compared with the automotive industry, the aftermarket is the general term for the various markets that derive from the sale of automobiles, including automotive beauty, decoration, accessories sales, maintenance, and maintenance services. According to the experiences of mature markets in foreign countries, services can account for 33% of the sales in the automotive market; and the cumulative market share and profits in the automotive aftermarket share more than 70% of the total market share of the automotive market. And the share of the domestic auto market is less than 50%. Experts pointed out that the reason for this huge gap is precisely due to the slow development of the automotive aftermarket such as domestic auto decoration and maintenance services. However, what is the status of car health? The result may be worrying. A survey conducted by the authoritative organization on China's automobile interior environment found that 90% of the in-vehicle air was unqualified, and some of the new vehicle pollutants were seriously exceeded. The environmental pollution in the car has become a focus issue for many car owners. However, the product market that solves the environmental problems in the car is basically empty, and the release of these demands will undoubtedly bring about a huge market. At the same time, the maturity and development of digital technology, personalized car owners no longer linger in the tradition, highlighting the fashion automotive electronics products are also much loved by the new age crowd. The current situation in China is that the health and fashion automotive products are uneven and unsystematic. Although some of the relatively large auto parts cities currently sell tens of thousands of automotive-related products, there are very few auto products that truly embody the concept of healthy fashion, which provides unlimited space for the development of the “auto marketâ€. Zhongguancun Science and Technology: I am healthy. My current fashion. China's auto market is still quite traditional and the competition is not sufficient. But what the economist hailed as “the biggest cheese in the automotive supply chain†has already made some smart businesses scream: 4S shops are booming and the auto beauty industry is booming... but the status quo is worrying : Various types of automotive products are mixed and the market is mixed. Taking Beijing as an example, there are more than 10,000 auto supply stores, but the quality, craftsmanship, and style of the products need to be improved. In the face of this tens of billions of dollars of market, it is an indisputable fact that the overall level of the industry is not high. The disorder of the manufacturers' competition and the shoddyness of individual companies that disregard professional ethics have greatly dampened consumers' influence on the domestic automotive aftermarket. Consumer confidence. The huge market capacity and the current market conditions are in urgent need of the emergence of strong brands of automotive products. China's automobile rear market must move toward the direction of standardization, specialization, and large-scale development. There is no shortage of high-level support from the country. Technology companies - Zhongguancun Technology. After conducting low-key market research and product research and development, Zhongguancun Science and Technology, with its advantages in social resources and capital operation, wants to build a leading brand of domestic automotive products and has clarified the clarion call to enter the automotive aftermarket. Currently, the nationwide investment promotion is starting. Among them. Using high-tech nanotechnology, Zhongguancun Science and Technology for the first time physically physics of a rare mineral ore to the nano-scale, and the use of advanced attachment technology, the nano-scale mineral particles attached to the fabric fibers. This special material can release a large number of naturally fresh negative ions and trace elements, can effectively remove pollutants and odors inside the vehicle, and inhibit bacteria and dust; at the same time, it extracts trace elements necessary for human health such as silicon and boron, and activates β-internal hormones in the brain. Enkephalin, improve human immunity and improve human microcirculation. Because the functional materials on the nanoscale are integrated with the fabric, the function does not fade. Tested by the China Indoor Decoration Association's Indoor Environmental Testing Center, an authoritative testing organization in China, Zhongguancun Science & Technology Corp. can effectively purify the air inside the vehicle and alleviate the fatigue of the occupants. The process of purifying air and relieving fatigue of the entire vehicle net functional material product series is a physical change, which will neither generate new pollution nor cause side effects to the human body. The market prospects are quite promising. In addition to the developed car seat cover function, functional seat cushions, functional backrests, functional shades and other automotive interior products are under development. At the same time, Liu Kun, who is responsible for the operation of automotive supplies, revealed that another product line of Zhongguancun Science and Technology, Cheyueshi series of automotive electronic products, will use high-tech embedded technology to realize the data exchange, storage and transmission of automobiles and the Internet; The application of decompression technology will make the car a mobile data center and achieve massive data storage; the combination of multimedia technology and automotive technology will make human-computer interaction no longer a dream, and smart cars will no longer be "mirror". Cheyueshi series of products include MP3 transmitters, hands-free car phone systems, digital audio systems, multimedia centers and other products. With the popularity of home-use digital products, more on-vehicle digital products are also under development. “Because of the bullish view on the aftermarket, after more than one year of market research and intensive cultivation, the company based on its material advantages and technological advantages. The company’s vehicle functional materials series and Cheyers Automotive electronic products are aimed at the automotive aftermarket. , start the Nuggets plan, build the leading brand in the market.†Graduated from the Department of Automotive Engineering, Tsinghua University, Liu Kun, general manager of the operation of this piece of confidence. Every development in the emerging markets has given birth to huge wealth. Compared with the thinning profits of auto vehicles, the auto aftermarket will become a hot spot in the market for a long time to come. Experts predict that more and more companies and capital will flock to this market. The forerunners occupy the commanding heights and provide various possibilities for the development of the market!
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