Facing the unfavorable factors such as the continuous deepening of the global financial crisis and the appreciation of the renminbi, Shaanxi Automobile Group has innovated its marketing model, improved its overseas marketing and service network, and continuously promoted service-oriented manufacturing. In 2011, it exported 9176 vehicles of all types, an increase of 45% year-on-year. China's heavy truck companies are at the forefront. Shaanxi Heavy-duty Truck Import & Export Co., Ltd. received the AAA-grade credit rating of China's first batch of auto export enterprises.
As of 2011, Shaanxi Auto's sales region has covered more than 80 countries, and its overseas markets are mainly distributed in Africa, the Middle East, Southeast Asia, Eastern Europe, the Commonwealth of Independent States, and Central and South America, with overseas companies, overseas offices, overseas 4S stores, and service networks. The service network formed by the Parts and Accessories Center has initially had the ability to stably support sales and has taken a leading position in the heavy truck industry. At present, Shaanxi Auto has 1 overseas subsidiaries, 30 overseas offices, 12 overseas 4S stores, and more than 30 new service stations in 2011, mainly in Southeast Asia. At present, more than 220 service outlets have covered the main sales area.
Shaanxi Auto adjusted its marketing strategy, and on the basis of consolidating the traditional international market, it continued to innovate the marketing model, implemented a regional marketing strategy, and successfully explored emerging markets such as Brazil, Australia, Uzbekistan, and Ghana. Especially in the Thai market, seizing the opportunity to successfully export nearly 300 natural gas vehicles, SHACMAN (the registered trademark of Shaanxi Auto) has become the leading brand for heavy truck export in China.
At present, Shaanxi Steam Heavy Duty Trucks has become the first brand of the project to take out vehicles. In order to make full use of the overseas network, Shaanxi Heavy Duty Import & Export Co., Ltd. has established an overseas service team with Weichai Power, Fast Transmission, and Xi'an Cummins to conduct a comprehensive survey of the main sales areas of Shaanxi Auto and conduct in-depth communication with dealers. The overseas service activities under the theme of "promoting service-oriented manufacturing" were well received by dealers.
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