In the past year, the Double Star Group has achieved sales revenue of 8 billion yuan and foreign exchange earnings of 170 million US dollars. Most of these figures are based on the production bases they set up in the countryside.
The new role of the New Star Country Group in the successful construction of the Double Star Group also enabled Wang Hai, President of the Double Star Group, to embark on the award of the "Top Ten Outstanding Chinese Social Responsibility Persons" jointly selected by the 2005 China Enterprise Confederation and China Entrepreneurs Association. station.
Wang Hai believes that efforts to develop traditional manufacturing and processing industries, use enterprise development, promote new rural construction, expand employment space, and achieve harmony in the development of national brands are the responsibility of a brand-name company.
Since 1993, Double Star has focused its attention on China's rural markets. Wang Hai said that the rural market is the largest market for Double Star, and it has done a good job in the rural market. Double Star has established its own position in the industry. That is to say, since then, Twinstar has established two production bases in Shandong, Yimeng Mountain, Shandong and Bohai.
Granting people to fish is better than teaching people to fish. The formerly deserted bachelor village near Binhai Bohai Co., Ltd. has now become the "village of the village" where people flourish. The two-star motorcycles parked in the factory area of ​​the Double Star Bohai Co., Ltd. is a one-legged, trendy motorcycle. The company employs nearly 2,000 workers and most of them are farmers who have become a new generation of double-stars. For more than 10 years, through the input of cultural concepts, Double Star has trained a large number of technical and managerial talents for the two major production bases in Yimeng Mountain. Some employees have gone out of the double star and become the local “township†of township and village enterprises. Capable person.
At first, Double Star attempted to build a factory in Yimeng Mountain. Now it has successfully established more than 20 branch offices. At first, Double Star only brought economic development to a village and a township in Yimeng, and now it has driven the economic development of nearly 20 townships; A small number of Yimeng people are employed in the branch offices of DoubleStar. Nowadays, more than 10,000 Yimeng people have become a new generation of double-stars. They have increased local fiscal revenue by nearly 10 million yuan each year, stimulating the development of more than 30 supporting companies and benefiting more than 10 townships and towns. The people of Yimeng old district called "double star" their "rich star".
In recent years, Binxing has expanded its business and has successively merged and established Double Star Chengdu Company, Zhangjiakou Company, Double Star Zhongyuan Shoes Company, Double Star Zhongyuan Tire Company, and Double Star Dongguan Company. At the same time, with some companies with a good production base, but the product market is not competitive, they sign a definitive production agreement, inject managerial and production personnel into the newly expanded production line, organize production according to the double-star concept, and quickly expand their own branding industry. Many rural youths have entered enterprises and have since become industrial workers. In March 2005, Double Star hosted Dongfeng Tire, adding strength to the further expansion of the twin-star industrial cluster. At the same time, it led more rural youth to enter the company and promoted the development of the new rural economy. This year, the Double Star Zhongyuan Tire Co., Ltd., located in Junan County, Henan Province, will expand production, and more young rural people will enter the Double Star.
Right now, Double Star has built more than 4,000 chain stores across the country, and the managers and salespersons of the chain stores opened in rural townships were mostly farmers. Up to now, Double Star has only solved the employment problem of more than 20,000 people in the southwestern region and created more than 100 millionaires.