On December 6, 2007, the “2007 China Most Valuable Brand Press Conference†was held in Sanya, Hainan. With a brand value of 12.59 billion yuan and a growth rate of up to 12%, FAW Liberation continues to rank top in China's truck manufacturing industry.
As a comprehensive assessment of corporate intangible assets and tangible assets, brand value not only represents the brand's popularity and reputation, but also becomes an important indicator to measure the company's core competitiveness. Higher brand value means more powerful premium ability, and brand appeal that can not be imitated and cannot be surpassed by competing products. The many exemplary development achievements of FAW Liberation originated from the innovation of brand value and the enhancement of the core competitiveness of the brand.
Independent Innovation Technology Creates Product Differentiation Value
In the R&D and design field of commercial vehicles, FAW Jiefang relied on China's first and largest auto R&D testing center to build a complete and powerful independent R&D system and achieved numerous scientific and technological achievements with independent intellectual property rights. This allows FAW Jiefang to quickly grasp the market development trend, build a new advantage in the heavy-duty vehicle field, and successfully realize the updating and adjustment of the product structure. The continuous upgrading of the strength of the FAW liberation has won the brand new vitality.
In 2007, Aowei 6×2 tractors, Aowei “Railway Kingâ€, Aowei “Road Trainâ€, Jiefang 4 “Jin Taurus†dump trucks, Aowei 8×4 trucks, etc. cover all kinds of professional transportation. The demand for heavy-duty truck products has won wide trust from the customer groups; the good reputation such as “Liberating Aowei fuel-efficient heavy trucks†and “liberating Aowei dumping experts†has been widely spread among liberation users. With the outstanding quality in terms of economy, power, stability, comfort, etc., and the continuous expansion of product lines, the liberation of the fifth generation of products has become the main force for liberation and seeking market breakthroughs and consolidating the leading position of the industry.
On July 15, 2007, with the success of the liberation of the J6 heavy truck, the liberation of independent truck technology fully reached the international advanced level, and the emancipatory brand's international development capability has been unprecedentedly improved.
Deepening Customer Relationships and Expanding the Humanities Connotation of Brands
At the level of marketing services, FAW Jiefang has achieved zero-distance communication with local Chinese customers by virtue of its market accumulation and marketing service network advantages for more than half a century, and gradually built a solid line between brands and customers with the brand positioning of “money making machinesâ€. With a total emotional relationship. Liberation was the first in the industry to create a “Touched Service†brand and introduced the industry’s leading “New Six Service Initiativesâ€, and continued to carry out numerous marketing service actions to consolidate and deepen customer relationships to ensure that e-Liberation users can get the maximum profit margin and the deepest Brand value experience. "Let the users who use liberation trucks become richer, let the enterprises that use liberation trucks develop, and let the areas that use liberation trucks prosper." Through effective brand building and continuous communication of brand concepts, Liberation Trucks has gradually surpassed the tangible competition at the product level and formed the unique brand connotation of independent brands. With this opportunity, liberation was able to break away from the shackles of the price war in an unprecedentedly harsh competitive landscape and open up a healthy and steady brand development road.
Advocating Benign Operation to Grasp Future Development Opportunities
As the pioneering brand of China's national automobile industry, FAW Liberation always upholds strong national sentiments and is brave to assume its social responsibilities as a “corporate citizenâ€.
On the one hand, Liberation responds positively to national regulations and policies and promotes the sound development of China's transportation industry. In response to changes in operational regulations and environmental protection standards, it has optimized and upgraded truck technology, responding to limited load, national emission 3, weight-based charging, etc. The new regulations and policies have always played an exemplary role; on the other hand, Liberation will build an internationally renowned truck brand and revitalize the national automobile industry as its core goal of independent development. Relying on the world-class heavy truck power of Liberation J6, Liberation has the foundation for integration with international heavy trucks; at the same time, Liberation Truck's marketing approach is gradually aligned with international general standards, and through the competition with international famous brands, Liberation J6 and other products are ordered according to the order form. Production mode operation to achieve zero inventory. As the earliest products to go abroad, the export volume in the liberation year has increased year by year, and the influence of liberation brands in the international market has been increasing.
The rapid development in R&D, manufacturing, marketing, and services has allowed the growth of the value of emancipating brands to follow. In the "2007 China Famous Brand Selection Campaign" concluded not long ago, Jiefang Truck won the title of "China Top Brand".
In 2008, along with the expansion of the liberation of the J6 world-class heavy-duty truck platform, the development of the “touched service†brand and the deepening of the liberation of customer relationships, the liberation marketing capability will be further enhanced. Through the continuous enhancement of brand value innovation and brand core competitiveness, FAW liberation will bring more glory to the people in the process of internationalization.
View related topics: liberate J6 offline brings China's high-end heavy truck era
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