"The Mercedes-BENZ, MAM, HYUNDAI and other international heavy truck brands have not yet truly integrated into the Chinese market. This is even more true in port logistics. In recent years, only Volvo has developed at a slightly faster rate, but it will not form a powerful impact on domestic heavy trucks. "On February 14th, Zheng Ruiquan, executive director of Shanghai Xinsha Automobile Auto Company, told the "Daily Economic News" that the main model of cargo currently engaged in cargo transportation at Shanghai Yangshan Port is domestic heavy trucks. However, the huge amount of logistics in the Yangshan Port logistics market is seen. Business opportunities, international heavy truck giants have begun to re-arranged.
The construction of Shanghai Yangshan Port has enhanced Shanghai’s port throughput capacity and brought development opportunities to the logistics industry. It is estimated that Shanghai Port has 80% of its container traffic is completed by cars, which makes Shanghai Port a strategic highland where domestic heavy truck brands are concentrated. In 2004 alone, Shanghai added nearly 4,000 new port vehicles.
According to Zheng Ruiquan, at present, 80% of port special vehicles are owned by private enterprises or self-employed, and 20% are owned by some state-owned logistics companies. This is precisely what international brands do not understand in China's sales department.
It is understood that in the heavy truck market, more than 30 tons of tractors are best-selling. Domestic heavy trucks such as Jinan Heavy Duty Truck, China National Heavy Duty Truck and Shaanxi Auto, and North Mercedes-Benz are all in close proximity to services in East China to attract customers and expand their markets.
Wang Jiaqiu, general manager of Dongfeng NISSAN Chaihuadong Sales Co., Ltd., which produces high-end heavy trucks, frankly stated that he did not anticipate the fierce competition in the Yangshan port car market. Last year, Dongfeng Nissan Diesel sold only 10 cars in Shanghai, but the price was 60. More than 10,000 yuan. Wang Jiaqiu said that with the advancement of the construction of the second phase of Yangshan Port, Dongfeng Nissan Diesel Club will adjust its thinking and strive to gain entry into this market.
In addition, some foreign brands are re-planning into this market. Jiang Yinzhou, head of the marketing department of Mann Commercial Vehicles Enterprise Management (Beijing) Co., Ltd., told the “Daily Economic News†that Mann was actively preparing to selectively select the most suitable commercial vehicle for entering Shanghai port vehicles.
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