Grasping the big and small Sinopec lubricants overseas market to expand the new bureau

In recent years, Lubricating Oil Company has gradually adjusted its product structure in overseas markets, optimised the ratio of oils and fats, adhered to the medium-to-high-end development path, played the role of the overseas expansion center for Singapore factories, and supported the entry of Chinese-funded enterprises as an entry point, continuing to expand brand influence. SINOPEC lubricant sales remained steady and continued to climb. In 2016, overseas sales increased by 9.3% year-on-year. Lubricants rose by 15.6% year-on-year; Singapore's exports increased by 26.4%.

Lubricant companies have conducted in-depth work in the “Belt and Road” Asia-Pacific core area and the Chinese-funded enterprises that have a Singapore-centered focus and have exported more equipment. Influential supporting businesses are formed in major target areas and industries. They are supported by major overseas projects under construction such as China Power Construction, China National Energy Construction, and China Railway Construction. They have signed overseas cooperation strategic agreements with Sany and Xugong. The key sales regions began to promote “dual-brand” after-sales oils and fats, and carried out promotion activities; and completed the overseas project support for many large enterprises such as Conch Cement. Sales of Chinese-funded supporting projects increased by 40% year-on-year. Various businesses are gradually demonstrating demonstration effects, laying a good foundation for follow-up market development. On this basis, it further promoted overseas cooperation with internationally renowned companies such as ABB.

Lubricant Company focuses on regional operations in overseas markets and assists original distributors in key markets to develop local industrial customers and distribution markets. In succession, 10 SINOPEC lubricants promotion meetings were organized in six countries, including Pakistan, Sri Lanka, Tanzania, Malaysia, Vietnam, and Zambia, to increase their influence in target customers and target industries. More than 40 overseas distributors have been newly developed, especially in the Australian market, and mining projects have been tackled. Progress has been made and sales have increased by 37% year-on-year.

Lubricant companies are promoting localization of overseas personnel and strengthening technical services. It has registered three representative offices in Indonesia and other countries and recruited local market developers. At the same time, the addition of sales personnel to resident development markets in Malaysia and other countries has increased the efficiency of market development and won the trust of customers for SINOPEC.

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