Became the first choice for Yuchai's 22,000 export engines in the first half of the year

Recently, a huge wheel of 82 Chinese buses departed from Xiamen Port. In the future, it will continue to arrive in the UAE, Kuwait, Bahrain and other places. Among them, the Chinese passenger cars that are shipped to Bahrain are all equipped with Yuchai engines.

A huge wheel of 82 Chinese buses departs from Xiamen Port

At present, Yuchai Machinery firmly occupies the first position of passenger car engine export by virtue of product technology and service guarantee. So, what are the achievements of Yuchai in overseas markets? What are the plans for the future? Recently, the editor interviewed the head of Yuchai's overseas marketing department. He will tell you about the bitterness of Yuchai's overseas work.

Overseas sales exceeded 400,000 units, supporting domestic major commercial vehicle export products

In June of this year, Yuchai Engine's overseas holdings exceeded 400,000 units, and its products were sold to more than 180 countries and regions on five continents, covering developing countries and regions, and achieving breakthroughs in developed regions in Europe and America.

Yuchai engine overseas has exceeded 400,000 units and its products are sold to more than 180 countries and regions on five continents.

What is especially gratifying is that after years of market development, Yuchai has achieved rapid development in Myanmar, the Philippines and Saudi Arabia. These areas have also become the main export markets of Yuchai following Vietnam. At the same time, Yuchai also made major breakthroughs in Pakistan's bus market, Mexico's light truck market and Nigeria's engineering machine market. The breakthroughs in these markets directly contributed to the overseas sales of Yuchai in the first half of this year, reaching 22,000 units, once again leading the industry.

“Because Vietnam began to implement Euro 4 emission standards this year, the market is currently digesting inventories. The domestic bus industry is affected by this, and the number of new cars exported to Vietnam is declining, otherwise the export volume in the first half of the year can be further increased.” Yuchai Overseas Marketing The person in charge of the ministry said with regret.

Yuchai's truck engine has also been widely recognized by OEMs and overseas customers.

At present, with the continuous production of passenger cars made in China, the engines supporting these export buses will almost always choose Yuchai, which also makes the export volume of Yuchai engines climb. In China, Yuchai Machinery's cooperative enterprises include Yutong Bus, Ankai Bus, Xiamen Jinlong, Xiamen Jinlv, Suzhou Jinlong, Shanghai Shenlong, Zhongtong Bus, Changan Bus and other domestic mainstream bus manufacturers; Yuchai's truck engine It has also been widely recognized by OEMs and overseas customers.

Why are Yuchai light, medium and heavy-duty engines popular at home and abroad, and are favored by users?

The reason is that the product line of Yuchai machines is very complete. At present, Chinese buses exported to foreign countries include high-end luxury buses, buses that specialize in serving locals, and some economical buses. No matter what type of passenger car, Yuchai has corresponding models to meet the supporting needs.

No matter what type of passenger car, Yuchai has the corresponding model to meet the matching needs.

Second, the Yuchai engine is reliable and practical. Regardless of the hot and hot climate in the desert, or the plateau and alpine environment, Yuchai has developed adaptively according to the working conditions of the products, so as to give full play to the performance of the engine and meet the needs of customers in different regions. For example, for the high temperature and high altitude environment of Saudi Arabia, Yuchai has designed a more efficient cooling system and air intake system to avoid excessive water temperature and insufficient power.

Yuchai has established 17 overseas offices and 169 service stations overseas.

The third is Yuchai's timely after-sales service guarantee. So far, Yuchai has established 17 overseas offices and 169 service stations overseas, covering 41 countries and regions. Its relatively complete service network and accessory network can quickly meet customer maintenance needs.

Cultivate the core competitiveness of services and build an international product management system

Among the above-mentioned many advantages, timely after-sales service guarantee can be said to be one of the core competitiveness of Yuchai in overseas competition.

Yuchai's overseas service tenet is to meet customer requirements and drive market expansion through services.

According to the person in charge of Yuchai's overseas department, Yuchai's overseas service tenet is to meet customer requirements and promote market expansion through services, that is, to achieve overseas service guarantee through a strategy of win-win development with service stations. Specifically, Yuchai will select qualified objects to develop into Yuchai service stations, train service stations, improve their skill levels, and combine parts reserve policies to achieve common profitability and sustainable development.

In recent years, Yuchai has continuously improved its overseas service capabilities and ensured the timeliness of after-sales by improving its overseas service network and the construction of “two centers”. “On the one hand, through the establishment of service training centers, we will strengthen the training of overseas service agents and continuously improve their ability to solve problems quickly; on the other hand, through the establishment of regional parts center libraries, we will provide accessories for different regions to ensure fast and timely accessories. To reach the regional markets."

Yuchai continues to promote international operations and localization of talents in overseas markets. All overseas offices conduct market development and customer management through local personnel.

Another key "magic weapon" for Yuchai in the world to "slaughter the city" is its forward-looking vision of internationalization. In the process of internationalization, Yuchai first promoted the internationalization of product and market management, and all of its products received strict EU certification. For areas such as Vietnam and Thailand that require local certification, Yuchai also took the lead. Related product certification regulations. In particular, this year Vietnam began to implement the Euro 4 emission standard, and Yuchai was the first Chinese engine manufacturer to pass the Vietnam Euro 4 certification. With an international product management system and comprehensive product certification work, Yuchai took the lead in getting a global ticket. In addition, Yuchai continues to promote international operations and localization of talents in overseas markets. All overseas offices conduct market development and customer management through local personnel to avoid environmental, language, culture, thinking and behavior in foreign markets. Habits and other factors cause obstacles to development and better improve the efficiency of market development.

At the same time, in response to the national “Belt and Road Initiative” initiative, Yuchai responded positively and strengthened the market layout in the countries along the Silk Road, and initially established four regional fronts in the east, south, west and north. The “East Line” extends from the starting point of the Maritime Silk Road to ASEAN countries such as Vietnam, the Philippines, Thailand, and Indonesia; the “South Line” includes South Asian countries such as India and Sri Lanka; the “West Line” extends from Saudi Arabia and Kuwait to the west. Egypt, Ethiopia and other North African countries; the "Northern Line" includes the CIS countries such as the five Central Asian countries.

On this basis, Yuchai will continue to deepen and improve the global layout, consolidate the advantageous markets in Southeast Asia and West Asia, and intensify efforts to expand the markets in Eastern Europe, Central Asia, Africa and Latin America, and achieve balanced development of regional markets around the world. (This article is from Yuchai)