FAW Xichai: Fine "core" service strides

"The importance of bees and lions is equal or even more important. High-end magnetic fields attract users to join the brand team, and the pervasive enjoyment service will allow users to feel more at ease and let the brand gain more. Advocates.” The image of the party leader of FAW Xichai Party Committee and director Qian Hengrong without losing the humor points out the importance of the company’s emphasis on “service”.

He bluntly said: "The company wants to achieve more quality development, profit is the source of growth, and it is directly linked to the brand reputation. The proportion of profit of product sales itself declines, the future profits of enterprises are very large Part of it will come from product service, and the profit of sales itself will be relatively reduced. To put it plainly, good service to the user is the foundation for the survival and development of the company.” It turns out to be true, the escalating service brand continued to upgrade, and the subsequent profit gains It is gratifying. From January to June this year, the profit growth of Xichai exceeded sales and revenue growth.

Focus on core services

Core services along the way Core services are accompanied

In 2016, with the start of the “13th Five-Year Plan” blueprint, FAW Xichai entered a crucial year for a full transition period. Going towards the goal, Xichai also started the "Service" card while playing the "Quality" card. "The core service", a well-known Chinese and foreign service brand, has always been at the forefront of development. Taking “all-round and full-cycle service to users” as its own mission, philosophy and values, Xichai performed its perfect interpretation and strived to create a unique advantage in meticulous service and increase the participation of enterprises in international production competition. .

In order to realize the goal of “serving the core competitiveness of the market”, FAW Xichai made a lot of efforts. First, it focused on the improvement of management, and continuously sought “advancement” in terms of service awareness and service concept. In order to serve the users better, Xichai's management of the service stations has become more refined. In addition to the relevant measures and opinions, the implementation of incentive mechanisms, and the promotion of the enthusiasm of the service staff, the service staff has not yet regularly started professional training. Improve service awareness, learn and absorb the essence of internationally advanced service concepts, and on the other hand, strive for “fine” equipment and technology. Before the arrival of the 5th national era, we will build a large-area service center in advance, and establish major service centers. In addition, the National Fifth Maintenance Equipment has been put in place, trained a large number of professional maintenance technicians, and multi-dimensionally promoted the “excellent, lean, sincere” service brand value.

In the hot sun, the first-line service technicians out of service vehicles were very hard, but they did not complain. A Yuan master who is on time out of the service car said: “As the saying goes: What kind of rice to eat? What kind of heart is ours. Since we have chosen this position as a front-line staff, we must devote our full attention to our work. 'Advance with the times', know how to empathize with users, must have the spirit of not afraid to endure hardships, study assiduously, and constantly cultivate maintenance skills, so as to solve the problems encountered by users in the process of using them quickly, accurately and accurately."

For how to conserve the engine in the summer, Yuan Yuan also paid tribute to the riders: “In the summer, you can't add too much gasoline. At the same time, pay close attention to the status of the water temperature indicator. If you find that the water temperature indicator is too high, you must check it in time. To avoid overheating of the engine caused by excessive water temperature indication and damage to the cylinder. "The skill is superior, the service is at ease, and the core service" is getting higher and higher in the mind of the rider.

“Services have only a starting point and no end. In the second half of the year, we will speed up the construction of regional service centers. We plan to build 5-6 regional service centers in the next six months and build 30 in the next two years to comprehensively improve the management of various service sites in China. The response speed, efficiency, and the feedback of market users, the orderly advancement of the service function of the smart Xichai APP. “said Ji Yizhi, Deputy Director of FAW Xichai.

Radiating overseas big names favored

In the global context, a new industrial revolution has taken off. The founder of this innovative campaign, the German side, believes that in the future, industrial development must give play to the spirit of the Internet, that is, “the beginning of the number” and the “main economy”, the real economy. To signify the Internet, the Internet must penetrate deep within the real economy. This is our China's “Internet+”.

As a member of the manufacturing sector of the real economy, FAW Xichai grasps the pulse of the times, dares to try, and is innovative and enters the forefront of the company's “Integration with the Internet+” industry, accelerating management intelligence, production intelligence, and product intelligence. , And carried out the "core core service" brand intelligent upgrade, creating a "four major ease, five characteristics" service network system.

According to the actual needs of users and markets, FAW Xichai also joined forces with national brands such as FAW Liberation to go abroad and cooperate with world top brands such as Coca Cola and American Peca Group to provide product and technical service support, and launched a full-cycle The solution has introduced more intimate and meticulous measures and tends to improve products and services. Today, the radiation scope of the meticulous core service continues to expand overseas. Users in many regions such as the United States, Russia, Thailand, Indonesia and other countries are full of praise for Xichai tracking service.

The person in charge of the Coca-Cola Thailand branch said: "The first time we contact two liberation vehicles is the Xichai CA6DM2 engine . The experience after use is dynamic, and it is also particularly fuel-efficient. It is not only the manufacturer's comprehensive, professional, thoughtful and meticulous. The service is also one of the reasons why we decided to purchase in large quantities. Up until now, our branch has owned nearly 100 sets of Xichai liberators and both parties have become long-term partners.”

In order to be considerate of the user, it is only for the sake of the user. Based on the needs of users and the market, Xichai has created a customized full-cycle solution for users, truly focusing on the full-cycle operation of the product and winning high recognition from the international “big names”.

Today, the journey to service the “Thirteenth Five-Year Plan” has just walked one-tenth, but the growth of the meticulous service brand is obvious to all. There is reason to believe that in the future, Xichai will be able to create a unique advantage in its core services, and it will be able to enter the European and American markets and show the world its “national brand, high-end power”.

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