In the first quarter of 2017, it achieved a good start. In January, consolidated operating income increased by 107% year-on-year, profit increased by 365%, and engine sales increased by 140%. Following the production and sales of more than 40,000 engines in January and more than 50,000 units in February, weichai in March. Breaking the 60,000 mark and setting another record.
Weichai engine production line
With the continued sluggish growth of the world economy and the deteriorating domestic economic pressure, how did Weichai get such a result?
“Weichai people always take the responsibility of building a powerful manufacturing country in the world. As the leader of the industry, we will always shoulder the mission of rejuvenating the country and strengthening our country through science and technology, and we will take the heavy burden to lead and push the industry to the peak of the world.†Weichai Group Chairman Tan Xuguang said.
Reform and Transformation Nirvana
Entering the No. 1 plant in Weichai, the reporter saw that the workers were busy and the monthly goal, the workload and progress of the day were displayed on the screen on the workshop side. It turned out that since the fourth quarter of last year, the heavy truck market has picked up. Weichai engines are in short supply, and trucks waiting for loading in Weichai Logistics Park have long queues. Some customers even have to wait three or four days in Weifang to load goods. In order to ensure the timely delivery of customer orders, Weichai has specially launched a “big and hundred days†campaign, and strived to complete production and sales of 180,000 units by the end of April, laying the foundation for achieving the goal of 500,000 units in the whole year.
It is hard to imagine that the company, with such prosperous production and sales, was on the verge of bankruptcy 20 years ago. As an old company founded in 1946, Weichai suffered a hardship in 1998. Tan Xu came to the forefront of the crisis and put forward the "Economic Law" in the history of Weichai. It opened the prelude to the reform of Weichai Group. He led the new team to thoroughly reform the three systems of personnel, labor, and distribution, and implemented property rights reforms to break the structure of a single state-owned capital and diversify the investment body... From 2004, operating income exceeded 10 billion yuan for the first time, and now it has become 100 billion yuan. Level companies, Weichai has tasted the sweetness of reform.
“Wanchai’s achievements today are inextricably linked with the more thorough reforms of the year.†Wang Yong, deputy secretary of the Weichai Party Committee, recalled that when Wei Chai’s leading cadres were reduced from 700 to 240, the number of employees was from 14,000. The number of people has been reduced to more than 8,000, and internal organizations have also been substantially streamlined. It is thanks to this unwavering reform that Weichai will be able to walk lightly and be born again.
For Weichai, the pace of reform will never stop.
In 2004, Weichai Power was successfully listed in Hong Kong. The overseas shareholders introduced brought vitality to the company's technological innovation. At the time, it was the largest state-owned and private enterprise in the domestic loader industry, making the engine have stable customers; The investment company’s share participation provides intellectual support for future capital operations; after 2005, it strategically reorganized and absorbed the merger of Hunan Torch Automotive Group, realizing the re-listing of Weichai Power’s domestic A-shares and opening up a single engine company to the gold industry chain. Vertically integrated strategic transformation...
From a company that only produces engines to building a strategic framework of balanced, healthy and coordinated development in the five major businesses of auto business, construction machinery, power systems, luxury yachts, and financial services, Weichai has spent only less than 10 years. At present, Weichai Group ranks 171 among the top 500 Chinese companies, and ranks the 2nd among China's machinery industry companies. It owns 4 listed companies.
Technology Leads Revitalization
On March 13, 2005, the “Lan Qingâ€, China’s first proprietary high-power 12-liter diesel engine developed by Weichai, made the Chinese internal-combustion engine manufacturing enter the world’s advanced engine club.
Innovation has always been the motivation for the advancement of Weichai. As the leader of China's industrial equipment manufacturing industry, Weichai is also a new force for independent innovation. Over the years, Weichai has always insisted on scientific and technological innovation and created high-value products with the most cost-competitive, core technological competitiveness and quality competitiveness.
In March 2015, Weichai took the lead in setting up a “smart power platform†in the industry. Thanks to the application of information technology tools and product R&D support centered on PDM (product data management), Weichai has developed post-market services. Systems, global call center systems, and car networking systems and other intelligent service products; in July, the Ministry of Industry and Information Technology announced the list of the first batch of smart manufacturing pilot demonstration projects. Weichai Power Co., Ltd. was among them.
Weichai WP13 Engine Launching Ceremony
In 2016, Weichai steadily promoted the upgrade of “Lan-Qing†engine products. The WP12/WP13 engine sold 106,000 units a year. The launch of Rui-Power small-displacement engine products quickly entered the light truck and agricultural machinery market, and its superior quality led the way. The upgrading of domestic high-end small-displacement diesel engines sold nearly 100,000 units in 2016. Faced with the increase in the proportion of self-produced engines for various heavy truck companies, Weichai insisted on taking the high-end route. In 2016, the first product of the Weichai H platform was launched and released, setting a high standard for the life of high-speed heavy-duty engines.
In the decades of development, Weichai people have come to realize that only by having independent intellectual property rights and becoming technology leaders can they take the initiative in the tide of market competition. In the past 10 years, Weichai has invested more than 15 billion yuan in product R&D. The R&D ratio accounts for more than 5% each year, which has driven the product to constantly break through and upgrade. New products with higher technological content have immediately won the market.
According to Wang Zhijian, director of power technology at Weichai and Dean of the Engine Technology Research Institute, in 2016, China's first national key laboratory for internal combustion engine reliability was unveiled at Weichai. The laboratory is an important part of the national technological innovation system, with a total investment of 530 million yuan and research equipment of 370 million yuan. It has passed the national C-NAS accreditation and German TUV accreditation, and its product research and development capability has reached the international advanced level. It is the current domestic industry The most comprehensive and capable laboratory.
Weichai patented wall and engine products
At present, Weichai has more than 20,000 R&D personnel in the world and 10 R&D institutions in 5 countries and regions. The powerful R&D team laid the foundation for Weichai's strong R&D strength and enabled innovative products to emerge continuously, forming nearly 3,000 technologies and patents with independent intellectual property rights. A series of scientific and technological achievements demonstrated Weichai's ability to innovate and let Weichai succeed in leading the development of the industry.
“Weichai must always lead development with science and technology, drive development with innovation, increase R&D investment, gather high-end talent, integrate global R&D resources for my own use, and build top-level research and development capabilities in the industry,†said Tan Xuguang.
Building an international "friend circle"
In January 2009, the French company Baudouin was acquired by Weichai and became part of the international layout of Weichai. Baudouin was an old engine company and had not developed new products for more than 20 years before the acquisition of Weichai Group. This is a company that has not only achieved its first profit in more than 20 years in 2016, but also the newly designed high-speed marine engine that entered the US market for the first time.
After the international financial crisis in 2008, Weichai people reviewed the situation and invested in the integration of global high-quality industrial and technological resources. The strategy is in line with international leading companies such as Baudouin, Ferretti, KION Group, Linde Hydraulics, Dematic, etc. Achieve common growth in cooperation. In 2016, Weichai Group's overseas projects all achieved profitability.
“These European companies all have leading core technologies, especially after Linde Hydraulics lands, it will completely change the situation that China's high-end hydraulic core technology has been monopolized by foreign countries for a long time, and promote China's equipment manufacturing industry to the high end of the value chain. At the same time, these growth types The business also helps Weichai get out of a single model driven by investment, said Wei Dehui, vice president of Weichai Power.
Weichai Talks with Overseas Customer Representatives
Over the past few years, Weichai Group has invested more than 30 billion yuan overseas and has more than 20,000 overseas employees in Europe, Africa, Russia, the Middle East, and South Asia. In order to allow these companies and employees with different cultural backgrounds to achieve common development, Weichai Group has put forward the concept of “openness and tolerance, seek common ground while reserving differencesâ€. Because, in the opinion of the Weichai people, cultural fusion is not a cultural merger of another culture, but a new culture that adapts to the globalization of the group.
In recent years, Weichai has grasped the strategic opportunity of the “One Belt and One Road†initiative, deepened the international market, embraced the concept of openness and inclusiveness, and merged, reorganized, joint ventured, and cooperated with companies along the “One Belt and One Road†route for common development. In India, Greenland has built factories and manufactures locally, and in Myanmar, Ethiopia, Belarus, and other countries, it has promoted technical output and capacity cooperation. Weichai has used China's momentum to build an international “friendship circle†that creates mutual wealth.
Zhang Quan, CEO of Weichai Group, told the reporter that in 2016, Weichai’s overseas project revenues in the “One Belt and One Road†have reached more than 60 billion yuan, accounting for more than 40% of the entire group. “This shows that Weichai's international cooperation is a success. of".
"In the future development of the internationalization, Weichai will go out of the country with a more confident attitude, export Chinese values ​​worldwide, tell the Chinese story well, pass on the Chinese spirit, and create Chinese gold-making brands," said Tan Xuguang.
Weichai overseas factory staff photo
After 70 years of hardship and rain, today's Weichai has been standing at a new historical starting point and promised to "move high-end, span a hundred years, never forget the heart of the beginning, and move on." In the future, Weichai will comprehensively increase its speed to a high-end strategy, deepen strategic cooperation, and strive to achieve new breakthroughs in international operations.
By 2020, operating income will reach 200 billion yuan, net profit will be 10 billion yuan, and net assets return rate will reach 10% - this is the next goal of Weichai people.
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