On April 26, 2016, the 2016 Mobil® Duracell® National Truck Roadshow sponsored by ExxonMobil officially opened at the Shida Road Freight Center in Hangzhou. This year's national roadshow lasted for 5 months, a total of 30 games, through Beijing, Tianjin, Chengdu, Changsha, Chongqing and other state-level circulation node cities, to expand the road show on the radiation of logistics and freight transport. At the same time, more than 400 dealer activities were held, and the cooperation with distributor partners around the country was vigorously strengthened, bringing a lively gathering of Chinese truck drivers to keep up with the trend, enjoy a wide range of atmosphere, and make a difference.
Ms. Zeng Weihong, Deputy General Manager of ExxonMobil (China) Investment Co., Ltd. delivered a speech and moved people
As one of the earliest diesel engine oils in the world, Mobil Blackhead has continuously developed its technology and improved product performance to meet the ever-changing market environment with over 90 years of R&D. After entering China, the Meifu Black Overlord actively integrated China's national conditions and road conditions, helping ten million Chinese diesel engine equipment achieve lasting engine power. Ms. Zeng Hongwei, the deputy general manager of ExxonMobil (China) Investment Co., Ltd., said at the launch ceremony: “In the 1980s, the Mobil Blackhead came to China. For more than 30 years, we have witnessed China’s road traffic With the rapid development of construction, the excellent quality of Meifuhei Black Overlord has helped everyone face the various challenges along the transport path. We are pleased to see that the trust of Meifu’s Black Overlord continues to deepen, and the choice of Meifu’s Black Overlord is also growing. firm."
Exxon Mobil brand representatives unveiled 2016 Mobil Blackhead National Truck Roadshow
The first stop landing Hangzhou pays attention to "Internet +" trend
With the launch of the "Internet +" action plan, a group of Chinese cities led by Hangzhou have seized the opportunity to let this concept come to the ground. This boom not only drastically changed the business model of China's traditional logistics industry, but also stimulated the demand for efficient transportation personnel and high-efficiency transport vehicles in the bio-flow market. This year, the first stop of the Meifu Black Overlord national roadshow selected "China's e-commerce capital" Hangzhou, which shows that it will synchronize with the rapid development of the market, provide long-term protection for high-quality transportation tools, and help truck drivers fulfill their distribution mission. In the near future, the official WeChat Black Overlord WeChat will also be officially launched, along with the Mobil lubricants Tmall flagship store, to provide truck owners with practical technical tips, true driver stories, extensive online activities and complete product information. The Mobil Black Lord will always fight alongside the truck driver, gain insight into market demand, refine technology and services, and maintain the "lasting dynamics" of survival and development in the industry.
ExxonMobil authorized dealers to launch on-site promotions to communicate with the driver at close range
Optimize product portfolio solutions
In 2016, in order to subdivide the marketing layout and respond to the “green travel†demand for energy saving, the Mobil Black Vault Commercial Vehicle Engine Lubrication Family added a new member – a 3.5-liter “Mobil Blackhead King†specially designed for light truck drivers. "Star" and "Mobil Black Vane Super Gas Engine Oil" dedicated to natural gas engine maintenance. The promotional activities held at the road show site included not only the entire range of MobilDraft products, but also the Mobil XHP 222 series of greases with outstanding performance. They are designed to meet diversified market demands with a rich product line and help truck drivers choose their own operations. The product mix of conditions. A new multi-counterfeiting verification method such as mobile phone scanning with two-dimensional code, colorful sequins, and serial number of 12 products is newly added to the product packaging, allowing consumers to experience the effective protection provided by the series of lubrication products for trucks. In addition, "Mobil Blackhead King Conservation Center" and "Meifu Starbucks" rely on professional technologies to provide consumers with comprehensive services, help optimize the lubrication program, maintain the stability of engines, gears, bearings and other components, so that the driver's operation safety Smooth.
The audience feels the "persistent power" and "long-lasting love" of the Meifu Black Vass.
"Driving force, who is the overlord!"
"The lasting power, who is the hegemony!" has been the theme slogan for the Meifu Black Overlord National Roadshow for three consecutive years, and it has been passed down to many loyal users of the Meifu Black Lord. At the road show scene, the interactive links of product anti-counterfeiting, sports and fitness, and health checkups continued to implement the concept of “Continuous Careâ€: "The Lasting Power Challenge," "Meifu Black Overlord Carrots," and "Mobil Black Dash Bike Challenge". A series of popular traditional reservation games provide exercise opportunities for long-term sedentary drivers. The easy-to-learn “Meifu Black Overweight Aerobics†and the now popular fingerboard have also been introduced for the first time. Rejuvenating body rejuvenation and foot reflexology; the audience can also go to the "Meihohei Black Truck driver image station" and product image of the classic image, leaving a valuable commemoration for the truck road show trip. In the same period, the “Mobil Black Badger Passion Truck†dealer tour activities held in the same period also had a variety of physical games, bringing deep endurance and long-term care to people’s hearts.
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