On April 19th, the highly-respected FAW Oulang held a grand launch conference and “Award for Youth†music festival at the MasterCard Center (Wukesong Stadium) in Beijing. The conference not only revealed the price of 62,800-89,800 yuan for the six models of Oulang, but also the members of the FAW Oulang “Applause for Youth†music program that lasted for more than four months. Shang Wenxuan, Ding Dang, Wu Kequn, and Soda Green Group 4 Stars also staged and sang in turns, using dynamic rhythm and exciting performances to show the brand's charm of “Feng, Vitality, Fashion, Sportsâ€, and offered the audience an unprecedented musical feast.
Many bright spots highlight cost-effective advantages From the perspective of price, body size and displacement, Oulang is an A0-class car that FAW has created specifically for young consumers. When it comes to A0-class cars, it's easy to think of Dongfeng Yueda Kia K2, Rena, Love CD-Europe, Tengyi C30, and even the best-selling Volkswagen Jetta. However, whether it is a joint venture brand or a self-supporting self-reliance brand, in the face of a master-like A0-class market, Oulang wants to win a place and must have a winning weapon. The major media appraised the evaluation of the test drive in the pre-listing test of Oulang. It is not difficult to see that China FAW has prepared many “weapons†that are quite “destructive†for Oulang.
In terms of function configuration, Oulang is equipped with manual anti-glare rearview mirrors and rear foldable seats as standard. Premium and luxury models are also equipped with a parking sensor, electric sunroof, and electric windows that automatically lift up when the vehicle is locked. , Four-door windows electric anti-clamp and automatic return and other functions, these configurations are rare in the same class of vehicles. The most exciting thing is that the high-level models of Oulang also carry the D-partner car networking system independently developed by FAW. The system has five core modules: interconnection, interoperability, smart navigation, vehicle monitoring, lifestyle business, entertainment services, and nearly 40 functions. It truly realizes the realm of “network everywhereâ€. In the current A0-class car, there can be such a perfect human service, which has to be said to be another difference between Oulang.
In terms of security, Ou Lang has many outstanding achievements. The adoption of the high-strength 3H encircling body structure makes Oulang's “physical†quite strong; the nationally patented roll-formed integrally-enclosed bumper beam and the front and rear through-floor beams are the icing on the safety performance of Oulang. â€, making Olang's body in the bending, torsion, tensile strength and body crashworthiness is much higher than the same level of car. In addition, Oulang also matched the automatic lock-down and collision-unlocking functions of the traffic. This function provides a practical guarantee for the safety of the owner.
What's commendable is that Olang, with its many bright spots, has not gone up in price with its quality. From the announcement of the price announced, Oulang's manual basic model, the price is only 62,800 yuan; the highest configuration models automatically distinguished type, the price is 89,800 yuan. It can be said that Oulang's pricing has inherited the superior cost-advantage of FAW Car Co., Ltd. This kind of price can be described as a very competitive price advantage in China's current A0 class car, and it also takes care of the young people's spending power of the business just started.
Entertainment Marketing Inspires Emotional Resonance As the competition gets more and more intense, the younger generation that has grown up is a target customer group resource that no car company wants to miss. However, how to figure out the young people's way of thinking and consumer psychology, cater to the young people's consumption habits, establish an effective communication between the brand and young people, it is a real problem that many car companies are currently focusing on solving. In this regard, FAW Ou Lang can be said to be very keen to capture the young people's spiritual qualities, and for this reason, Ou Lang in the brand development and marketing to a series of actions, also very accurately meet the hearts of young people hidden in the emotions Appeal.
Music is an eternal topic in the life of young people. In early 2012, FAW Oulang teamed up with four stars (Shang Wenyi, Wu Kequn, Ding Dang, Sodagreen) to start FAW Oulang’s "Applause for Youth" music program, joining FAW Oulang as the youth. The four artists who cheered on the music plan produced a micro-movie and created a song for Ou Lang. Among the four mini-movies and songs, the memory of youth, the persistent pursuit of dreams, and the yearning for individuality and freedom have aroused the resonance of many young people today. From Valentine's Day on February 14th, the first FAW Ou Lang “Applause for Youth†music program started on the microfilm. In less than 4 months, 4 microfilms have seen 50 million page views.
It can be said that from last year's brand new conference of Oulang to FAW Oulang's “Applause for Youth†music program, from the downline ceremony to the official listing on April 19th, FAW Oulang sought to adopt an entertaining communication method and young consumption. Dialogue. With entertainment elements such as music and micro-movies, the emotional communication between FAW O'Young and the young consumers has shortened the distance between them and successfully established the young consumers' recognition of the brand personality of FAW Ou Lang.
Looking back at Ou Lang's growth path, we will also be amazed by FAW's bold innovation. Most local car brands are always committed to selling products quickly when they introduce new products. However, FAW Oulang does the opposite, first creating a brand personality, narrowing the emotional communication between the brand and the consumer, inspiring the consumer's emotional resonance, and then targeting the target consumer to sell the product. Although Oulang’s market performance is still unknown, we have to admit that the new series of FAW-Ollang launches this series of marketing campaigns are indeed doing pretty.
Oulang has added sufficient horsepower to market, many bright spots configuration, high cost performance advantages, I believe this specifically tailored for the new generation of consumers tailored "high-performance fashion cars," will win the favor of the market.
Many bright spots highlight cost-effective advantages From the perspective of price, body size and displacement, Oulang is an A0-class car that FAW has created specifically for young consumers. When it comes to A0-class cars, it's easy to think of Dongfeng Yueda Kia K2, Rena, Love CD-Europe, Tengyi C30, and even the best-selling Volkswagen Jetta. However, whether it is a joint venture brand or a self-supporting self-reliance brand, in the face of a master-like A0-class market, Oulang wants to win a place and must have a winning weapon. The major media appraised the evaluation of the test drive in the pre-listing test of Oulang. It is not difficult to see that China FAW has prepared many “weapons†that are quite “destructive†for Oulang.
In terms of function configuration, Oulang is equipped with manual anti-glare rearview mirrors and rear foldable seats as standard. Premium and luxury models are also equipped with a parking sensor, electric sunroof, and electric windows that automatically lift up when the vehicle is locked. , Four-door windows electric anti-clamp and automatic return and other functions, these configurations are rare in the same class of vehicles. The most exciting thing is that the high-level models of Oulang also carry the D-partner car networking system independently developed by FAW. The system has five core modules: interconnection, interoperability, smart navigation, vehicle monitoring, lifestyle business, entertainment services, and nearly 40 functions. It truly realizes the realm of “network everywhereâ€. In the current A0-class car, there can be such a perfect human service, which has to be said to be another difference between Oulang.
In terms of security, Ou Lang has many outstanding achievements. The adoption of the high-strength 3H encircling body structure makes Oulang's “physical†quite strong; the nationally patented roll-formed integrally-enclosed bumper beam and the front and rear through-floor beams are the icing on the safety performance of Oulang. â€, making Olang's body in the bending, torsion, tensile strength and body crashworthiness is much higher than the same level of car. In addition, Oulang also matched the automatic lock-down and collision-unlocking functions of the traffic. This function provides a practical guarantee for the safety of the owner.
What's commendable is that Olang, with its many bright spots, has not gone up in price with its quality. From the announcement of the price announced, Oulang's manual basic model, the price is only 62,800 yuan; the highest configuration models automatically distinguished type, the price is 89,800 yuan. It can be said that Oulang's pricing has inherited the superior cost-advantage of FAW Car Co., Ltd. This kind of price can be described as a very competitive price advantage in China's current A0 class car, and it also takes care of the young people's spending power of the business just started.
Entertainment Marketing Inspires Emotional Resonance As the competition gets more and more intense, the younger generation that has grown up is a target customer group resource that no car company wants to miss. However, how to figure out the young people's way of thinking and consumer psychology, cater to the young people's consumption habits, establish an effective communication between the brand and young people, it is a real problem that many car companies are currently focusing on solving. In this regard, FAW Ou Lang can be said to be very keen to capture the young people's spiritual qualities, and for this reason, Ou Lang in the brand development and marketing to a series of actions, also very accurately meet the hearts of young people hidden in the emotions Appeal.
Music is an eternal topic in the life of young people. In early 2012, FAW Oulang teamed up with four stars (Shang Wenyi, Wu Kequn, Ding Dang, Sodagreen) to start FAW Oulang’s "Applause for Youth" music program, joining FAW Oulang as the youth. The four artists who cheered on the music plan produced a micro-movie and created a song for Ou Lang. Among the four mini-movies and songs, the memory of youth, the persistent pursuit of dreams, and the yearning for individuality and freedom have aroused the resonance of many young people today. From Valentine's Day on February 14th, the first FAW Ou Lang “Applause for Youth†music program started on the microfilm. In less than 4 months, 4 microfilms have seen 50 million page views.
It can be said that from last year's brand new conference of Oulang to FAW Oulang's “Applause for Youth†music program, from the downline ceremony to the official listing on April 19th, FAW Oulang sought to adopt an entertaining communication method and young consumption. Dialogue. With entertainment elements such as music and micro-movies, the emotional communication between FAW O'Young and the young consumers has shortened the distance between them and successfully established the young consumers' recognition of the brand personality of FAW Ou Lang.
Looking back at Ou Lang's growth path, we will also be amazed by FAW's bold innovation. Most local car brands are always committed to selling products quickly when they introduce new products. However, FAW Oulang does the opposite, first creating a brand personality, narrowing the emotional communication between the brand and the consumer, inspiring the consumer's emotional resonance, and then targeting the target consumer to sell the product. Although Oulang’s market performance is still unknown, we have to admit that the new series of FAW-Ollang launches this series of marketing campaigns are indeed doing pretty.
Oulang has added sufficient horsepower to market, many bright spots configuration, high cost performance advantages, I believe this specifically tailored for the new generation of consumers tailored "high-performance fashion cars," will win the favor of the market.
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