In recent years, various tire giants have made great efforts in the Chinese tire aftermarket, Michelin tires "follow you", Goodyear tires "car nanny plan", Kumho Tire "VIP protection policy", etc., have achieved good results in the country. At the same time, domestic companies reported little about the aftermarket products. What is this?
Domestic companies do not win after sale
"This is not because of low-key, domestic companies this kind of after-sales service is very small." Double Star tires a level of agents explained, "The consumer chooses domestic tires because they pay more attention to prices, if coupled with these after-sales service, will indirectly lift High market price."
The agent also said that the domestic “three guarantees†tire “running†market has had a severe impact on the formal market with after-sales service, which also affected the enthusiasm of companies to focus on after-sales services. Due to the frequent use and wear of truck tires, the impact of “three bags†tires is even more serious. The so-called "three guarantees" tires are products that have failed the inspection prior to delivery and are defective products, which are generally destroyed abroad. Many tire companies in China will use this type of tires to polish information such as brands and production dates, and sell them through distribution channels. Such tires are also often referred to as "standard tires."
High transportation costs Tire "find Qi"
Since there are serious potential safety problems for the “No Three Guarantees†tires, why can they “run rampant†in the market?
According to the analysis, the transportation costs of domestic logistics companies are too high, and the “passage tolls†and “bridge fees†are too heavy, and the truck tires are frequently replaced and the expenditures are considerable. In order to be able to “squeeze†out of profits, companies mostly choose “three bags†of tires, which greatly limits the sales of “three packs†tires in the formal market.
"The company can't make money, and it has to 'find it up' on the tires, which is really a frustrating move." An insider of a logistics company revealed, "This is also considered as a hidden rule in the industry."
Businesses ignore the "shop down" maintenance
After sale is not perfect, simply because the market does not recognize? Double Star agents gave another explanation.
He said that domestic companies pay more attention to the packaging of the previous period, such as listing, corporate publicity, and do not pay attention to after-sales. He gave an image metaphor for this: "You go to the restaurant to eat, the food is not delicious, the hotel will not control you. However, if the hotel decoration is good, it can attract customers."
Domestic companies will report extensively on sponsorship events, planning for listing, and launching new products, but they have little to do with the aftermarket.
Need the government and enterprises to work together
Regarding products such as "standard tires," government agencies should issue policies, regulations, and measures to supervise them. The law enforcement agencies of industry and commerce should also investigate and deal with them so that enterprises with regular tires can survive. In addition, the "bridge tolls" and "passage tolls" should be appropriately reduced to reduce the burden on logistics companies so that they do not "squeeze" profits from tires.
One person also stated that enterprises must also change their concepts and strengthen after-sales service, because only by providing more humane services, products can win consumers' favor, and companies can establish a good brand image and increase market share. All these need the joint efforts of the government and the company to do it.
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