Slow development of car networking business model is not yet mature

Since the beginning of 2008, the concept of car networking began to rise, but today, the concept of car networking is still "small thunder and rain."

The reporter learned at the world’s largest car networking forum that the interest from car manufacturers, automotive electronics companies, and service providers in participating in the car networking was very positive. However, the companies are still in a separate staking event and lack of cross-industry relations. Industry Alliance.

The large-scale development of the Internet of Vehicles lacks a tipping point. Companies on the vehicle networking chain are rushing to launch products, but they cannot find anyone who pays for the Internet of Vehicles. The Internet era has cultivated the Chinese consumer's lack of a habit of paying for services. Companies on this chain consider only supplying products to the market, and there is a "scissors gap" between products and consumers.

Car networking generally refers to the automobile mobile Internet of Things. Through mobile communication technology, car navigation systems, intelligent terminal equipment and information network platforms, real-time networking between cars and roads, vehicles and vehicles, cars and people, vehicles and cities is realized. Information interconnection.

Industry insiders predict that the scale of the domestic car networking market will reach 200 billion yuan in the next 10 years, and the total profit from related products will be about 20 billion yuan. This big cake looks very attractive.

In the face of a huge market temptation, related companies in the car networking industry are unwilling to wait for technology and management to break. Auto parts companies, automotive electronics and service companies have started to move forward with a simplified version of the car networking business model - integrating content and applications around the car-based smart platform.

Multinational auto parts company Bosch clearly does not want to miss this market. Currently, Bosch is developing new components that enable the exchange of sensor data and information between cars and the exchange of such data and information with transport infrastructure systems via radio data transmission.

The related auto parts companies and auto makers that arranging the car networking are abound, and no one wants to miss this market. However, the cruel reality is that many companies that introduced new technologies for car networking have not been profitable, and most of the company's profits come from traditional car navigation services.

Tao Yuwang, president of Bosch Automotive Multimedia Worldwide, believes that in the past 20 years, the market for car networking has started to decline in Europe. In recent years, it has shown a steady growth trend in the European and American markets. Bosch Automotive Multimedia has provided products and solutions for commercial vehicles in Europe. Plan. In the Chinese market, the development of the car networking market is more difficult. The obstacle to the development of the current Internet of Vehicles market is not technology, but it is currently unable to find a business model that is reasonable, sustainable, and profitable.

Fu Yuwu, executive vice chairman and secretary-general of the China Automotive Engineering Society, appealed at a summit forum that the development of the Vehicular Network should be based on cross-industry industrial alliances.

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