In 2012, FAW Xichai, which was committed to building national brands and high-end power, was struggling forward with the continuous tightening of macro-control and the continuous downturn in the commercial vehicle market, striving to pursue steady development in adversity. In the first half of the year, the overall diesel engine sales continued to surpass 170,000 units, and the liquidity turnover rate (times), fixed asset turnover rate (times), and total asset turnover rate (times) ranked first in the industry. The market share increased by 3.85 percentage points over the same period of last year.
Excellent quality has become the cornerstone of enterprise development
Since the beginning of this year, Xican has accelerated the implementation of the strategy of winning the quality and continuously promoted the full-time, full-time, full-process, and system-wide quality improvement activities. The atmosphere of quality responsibility has further strengthened, quality control measures have been further solidified, and zero-kilometre breakdown has further declined. The quality is further controlled and the procurement support capability is further enhanced.
The zero kilometer failure rate directly reflects the quality of a company's products. To make Xichai a leader in China and an internationally renowned supplier of high-end power brands, Xichai will reduce the overall zero-kilometer failure rate as an important task. Analysis and research, carefully compiled the "zero kilometer failure mode analysis report" to enhance the targeted analysis of the potential failure mode. Through zero-kilometer failure information analysis in a timely manner, increase rectification efforts and shorten the closed-loop cycle, the zero-kilometer failure rate in the first half of the year among the domestic similar engine companies.
Xichai also pays close attention to the quality of purchased parts, seizes the prominent contradiction in the weakness of the surrounding supplier system, and uses quality improvement activities as a means to further enhance the supplier's sense of urgency and responsibility. Through the signing of a special agreement with 91 suppliers, the company thoroughly mapped out the existing design documents, process flow, production equipment, and testing equipment, and found a breakthrough in improving system capabilities. In the previous year, a total of 28 design optimizations were completed, 63 processes were optimized, and 122 units were purchased.
Internal and external linkage extension market to win development space
Under the severe market situation, Xichai focused on “grabbing the market and competing for shares†as the top priority in sales, and strived to achieve slower and lesser declines than adversaries in adversity.
In the FAW market, Xichai maintains its advantages. In the passenger car market, Xichai strengthens its technical marketing and creates key customers. Xiwo domestic vehicle 100% and Xichai support, LNG natural gas engine enters the bus market in batches, 6DL2-21G dubbing machine 50 loader prototype has been delivered, 4DW91-55G2 with 3 ton Heli forklift prototype factory, signed with Spain Emonissa Four types of generator set supporting protocol.
Xichai's overseas market has achieved remarkable success. In the first half of the year, it exported more than 5,000 units and has formed five major export bases in Russia, the Middle East, Southeast Asia, South America and Africa. At present, Russia-centered Eastern Europe market has a total of 28,000 units of Xichai. In the first half of 2012 alone, the number of heavy-duty engines CA6DL2-35E3 that Xichai had reached the European emission standard exceeded 700; in the South American market with Peru and Chile as the center, Xichai matched the CA6DM2, a liberation dump truck that met the European emission standards. -The sales of the -42E4 diesel engine have been steadily increasing. In the African market centered on South Africa, Xichai's liberation of J5 and J6 heavy trucks has also started CKD production in batches, and will form an annual output of 5,000 vehicles. In the Middle East market centered on Iran, Xichai's supporting JAC light truck export has formed a scale, becoming the first brand of domestic diesel engine supporting exports in the Middle East market.
Reform and innovation enhance the vigor of the company's development
People are the first resources of the company and Xichai actively explores new ways for talent construction. The selection of core talents has enabled energy efficiency. In the first half of the year, Xichai conducted evaluations on 115 current core key talents and 87 newly-employed candidates for the term of office, newly recruited and promoted prospective teachers and 56 teachers, and eliminated 4 people. The virtuous cycle of the core talents who are able to retreat. Xichai was completely self-effacing for the elimination of the last position. For the 26 employees ranked at the bottom of the 2011 performance appraisal, a “one person, one watch†work plan was formulated, 23 people entered the labor exchange station, and 3 people terminated the labor contract. At the same time, Xichai’s personnel training focuses on grassroots training. In order to bring R&D personnel closer to the market, Xichai has consciously placed young scientific and technical personnel with no practical experience at the grassroots level to first-line workshop training. At the same time, through “double electionsâ€, it has transferred the technical backbone of the workshop to engage in R&D positions and promoted the two-way flow of scientists and technicians. , spurred employees' enthusiasm for work.
Brand building is the only way for auto giants to become a powerful automobile country. The competition in the future is the brand competition. According to the directive spirit of General Manager Xu Xianping of FAW Group Co., Ltd., “Taking the brand as the lead, and the engine brand as the brand of the vehicleâ€, Xichai actively explored a new road for brand building, moving from “manufacturing products†to “creating brandsâ€.
Xichai completed the overall planning of brand planning, brand management, and image propaganda during the four startups with the help of professional brand planning companies. At present, all work is progressing as planned. On July 5th, Xichai held a grand launch of the brand strategy and the launch of the “Brand Management Handbookâ€, which fully opened up a new era of Xichai brand building.
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