The representatives of the manufacturing industry believe that implementing the “go global†strategy of enterprises and launching “dancing together with the wolves†in international capital operations is an active practice for the country to change the mode of economic development. According to China Machine ToolNet | Outrigger, the international operation of Chinese companies provides us with an opportunity to participate in the international market at a close distance, which will effectively enhance the international competitiveness of Chinese companies and promote the transformation of China from a manufacturing country to a manufacturing powerhouse. Extensive, quantity-oriented, quality-oriented, and profitable.
Throughout the world-class companies, they have similar characteristics - their main business income is in the front ranks of the world, they have a global brand image and leading technology, they lead the industry's transformation and innovation, they have advanced management tools and unique Development strategy, with a professional, professional staff. While these companies provide products and services to the world, they also convey the culture of their country.
At present, many enterprises in China are not lack of productivity, but lack a group of core technologies and key technologies. Whether a company has its core technologies or key technologies determines whether a company can occupy the position of a global leader in the industry. If the country has a brand of a national enterprise that is disdain for the world, it will determine the fate of the industry in the entire country.
For China's equipment manufacturing industry, the supply of general kits is very sufficient. However, high-tech and high-value-added core components such as transmission components, control components, diesel engines, and key hydraulic components mainly rely on imports. It restricts the development of China's equipment manufacturing industry to high-end technology products. With the adjustment of China’s economic structure and the acceleration of the transformation of development methods, domestic companies have been trying to break through the core technologies of key components. More and more Chinese companies are sailing long distances to strengthen international capital operations. They hope to gain foreign support through cross-border mergers and acquisitions. Advanced technology to enhance its own core competitiveness.
In 2012, the domestic construction machinery industry set off a wave of mergers and acquisitions in Europe. Liugong acquired the Polish HSW, Sany Heavy Industry acquired Putzmeister in Germany, and Shandong Heavy Industries acquired Ferretti in Italy. China has manufacturing advantages, and Europe has the advantages of technology, branding, and marketing networks. International mergers and acquisitions are an effective way for China’s own brand enterprises to acquire advanced technologies, implement global operations, change from big to strong, and become a world-class multinational company. way.
Successful acquisition of HSW For Liugong, the first is to obtain advanced technology, followed by making Liugong's business in the EU market promote. It should be noted that Liugong will organically integrate HSW and Liugong in the European marketing network and use the advantages of HSW products and technologies to promote the European market. More importantly, this provided a favorable strategic fortress for Liugong's successful deployment of the European market. Liugong used this as a platform to establish an efficient R&D, procurement, production, marketing, and parts service network in the European market and rapidly build it into a Liugong second home market.
Regarding the "going out" Chinese enterprises, no matter how high the level of internationalization is, the scope of the business is wide, and the uniqueness of nationality cannot be changed. There is no backing from the country, and there is no strong backing from the country. It is also difficult for companies to dominate the world. Chinese companies “going out†show not only their own brand image but also their country’s image.
Throughout the world-class companies, they have similar characteristics - their main business income is in the front ranks of the world, they have a global brand image and leading technology, they lead the industry's transformation and innovation, they have advanced management tools and unique Development strategy, with a professional, professional staff. While these companies provide products and services to the world, they also convey the culture of their country.
At present, many enterprises in China are not lack of productivity, but lack a group of core technologies and key technologies. Whether a company has its core technologies or key technologies determines whether a company can occupy the position of a global leader in the industry. If the country has a brand of a national enterprise that is disdain for the world, it will determine the fate of the industry in the entire country.
For China's equipment manufacturing industry, the supply of general kits is very sufficient. However, high-tech and high-value-added core components such as transmission components, control components, diesel engines, and key hydraulic components mainly rely on imports. It restricts the development of China's equipment manufacturing industry to high-end technology products. With the adjustment of China’s economic structure and the acceleration of the transformation of development methods, domestic companies have been trying to break through the core technologies of key components. More and more Chinese companies are sailing long distances to strengthen international capital operations. They hope to gain foreign support through cross-border mergers and acquisitions. Advanced technology to enhance its own core competitiveness.
In 2012, the domestic construction machinery industry set off a wave of mergers and acquisitions in Europe. Liugong acquired the Polish HSW, Sany Heavy Industry acquired Putzmeister in Germany, and Shandong Heavy Industries acquired Ferretti in Italy. China has manufacturing advantages, and Europe has the advantages of technology, branding, and marketing networks. International mergers and acquisitions are an effective way for China’s own brand enterprises to acquire advanced technologies, implement global operations, change from big to strong, and become a world-class multinational company. way.
Successful acquisition of HSW For Liugong, the first is to obtain advanced technology, followed by making Liugong's business in the EU market promote. It should be noted that Liugong will organically integrate HSW and Liugong in the European marketing network and use the advantages of HSW products and technologies to promote the European market. More importantly, this provided a favorable strategic fortress for Liugong's successful deployment of the European market. Liugong used this as a platform to establish an efficient R&D, procurement, production, marketing, and parts service network in the European market and rapidly build it into a Liugong second home market.
Regarding the "going out" Chinese enterprises, no matter how high the level of internationalization is, the scope of the business is wide, and the uniqueness of nationality cannot be changed. There is no backing from the country, and there is no strong backing from the country. It is also difficult for companies to dominate the world. Chinese companies “going out†show not only their own brand image but also their country’s image.
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