Domestic machine tool profit lubricates slope to be occupied by quality

As a big country in machine tool consumption and production in the world, China's machine tool industry has been in a period of rapid development. There are new companies joining the industry. However, the machine tool industry encountered problems encountered by any company in 2012. , That is a substantial decline in profits.

In China's basic industry development, today, although considerable progress has been made in all walks of life, there are still some problems. For example, the machine tool industry has always faced that domestic machine tool products are mostly low-end products and high-end products are less involved. Most of them are occupied by foreign products. At the same time, new manufacturing companies have been entering the industry in China. However, because there is no decisive breakthrough in technology, market competition in the entire industry has been exacerbated, and there have been phenomena of price and brand battles.

According to relevant data, the Chinese machine tool industry experienced a sharp decline in profits during 2012. In the first nine months, the gold machine tool industry realized a profit of 3.53 billion yuan, a year-on-year decrease of 39%, and the product sales profit margin was only 3.6%. The year-on-year decrease was 1.8 percentage points; the forming machine tool industry realized profits of 2.62 billion yuan, a year-on-year decrease of 4.5%, and the profit margin of product sales was 6.2%, a year-on-year decrease of 0.6 percentage point. From the above data, it can be seen that the difficulties faced by the gold-cutting machine tool industry far exceed those of the forming machine tools.

The continued downturn in the market has not only led to a lubricity but has also led to a sharp increase in inventories. From January to September, the inventory of finished products of the machine tool industry increased by 22.7% year-on-year, of which, the gold-cutting machine tool industry grew by 44.8% year-on-year. According to statistics from the Association’s seven key industries, the inventory of finished products increased by 31.9% year-on-year to the end of October. Since April of this year, the total inventory has remained at around 15 billion yuan. During this period, the situation in various industries is slightly different. The increase in the inventory of machine tool accessories and machine tool appliances was not significant, with 34.3% for gold-cutting machine tools, 40.9% for rolling-function components, and 100% for CNC systems.

The reason for this phenomenon is that the entire industry is not capable of high-end products due to technical problems. Only in the middle and low products can continue to compete and produce, and finally because of too many manufacturers, resulting in a certain degree of excess capacity, and everyone's technology are similar, there is no decisive advantage. So too many products are homogenized. Luo Baihui, chief information officer of Jinmo Machine Tool Network, believes that if we want to change this situation, we can only make efforts in manufacturing technology, improve product quality standards, and use quality to dominate the market. After all, domestic manufacturers are now more concerned about whether a brand's products are easy to use, and no longer use a single price as a measure.