Abstract: The demand of users for sensors has gradually increased. Therefore, more and more manufacturers have started to research and produce sensors. With the pursuit of market interest, the development of sensors has begun to develop. This article mainly discusses the sensor's 10-year sales performance and current development status to discuss the sensor's beginning to go high-end.
Foreword:
The development of industry can not be separated from the driving of high-performance products. At the same time, the development of products must also rely on changes in the economic and industrial situation. In recent years, there have been more and more manufacturers specializing in the production of sensors. In the situation where user demands are also increasing, the challenges brought to automation manufacturers are even more severe. High-precision control and rapid service response are no longer possible, and have become a necessary condition for sensor manufacturers to survive in the market competition. It is an indisputable fact that the sensor is developing toward the high end. The results of such changes cannot be generalized, and there will eventually be two outcomes that will await us. Firstly, due to the advanced technology and complete functions of foreign brand sensors, high-end manufacturing can not be separated from them, making them develop better. Chinese industry also leads to higher peaks because of the guidance of these products. Second, foreign brands are getting better and better, but domestic brands will gradually be eliminated by the market due to their outstanding performance. Eventually, the Chinese sensor market is overwhelmed by foreign brands, and China’s independent innovation goals will not be realized.
I. Performance in 2010 Chen Yi Yin: In 2010, the growth rate of Ima reached 100%. We entered China nearly five years ago. Last year's development made us very satisfied and reached our expectations.
Xu Shouwan: In 2010, the development of Kerui was better than in 2009, especially in terms of current production, the production base has doubled, but it is still not enough, so we are still very confident about performance. However, even so it still did not reach expectations. Kerui focuses on high-end customers and their requirements are more precise. Many domestic machinery can't meet the requirements in terms of control. What we need to do is to improve customer's machine performance through sensors and guide customers to increase their accuracy.
Cai Zaller: Bonner is the first sensor brand in the United States. In 2010, we made a strategic adjustment, from the sensor experts to the overall transformation of the supplier-integrated automation solution provider. Our product line is constantly expanding. The sensor business 2010 you ah we do a good job, and the development is very rapid, compared to 2009 showed a clear "V" shape a big rebound.
Second, on the development of key industries in 2011 Chen Yi because: This year our main focus in the water treatment and energy saving and environmental protection industry, while the metallurgical industry will continue last year's development strategy. OEM is also an industry that Ima did well in 2010 and will continue to consolidate in 2011. Since last September, Ima has published an e-newsletter that provides the latest solutions and photos of live applications, so that customers can obtain useful information more intuitively.
Xu Shouwan: In 2011, our key industry was to develop new industries on the basis of the original. In China, many traditional industries have already applied sensor products, but most of them are low-end, and accuracy and control are popular. The high-precision products provided by Corey can guide the entire industry and make the customer's control more accurate. For the development of these industries, our strategy is to use the industry's leading indicators, that is, the leading companies in the industry, to start from adjusting their equipment and gradually penetrate into the entire industry.
Cai Zheer: Bonner's key development industries are still traditionally applied industries, such as the textile industry and the automotive industry. We not only pay attention to the application of the product, but also care about providing the overall solution for the user and doing some sensor integration. At the same time, it is necessary to save the manpower cost for the customer and provide both standardized and customized services.
Third, on the current development status of the sensor Chen Yi: The current development of the sensor market is very good, resulting in relatively fierce competition. However, Imam always believes that after all, the market demand is huge, especially after the Internet of Things industry and the "Twelfth Five-Year Plan" have been proposed, the emerging industries have opened up the scope of application of sensors, so that it has been diversified development. And today's sensors are becoming more intelligent and lighter in size. In the face of the cost and quality considerations of many companies, the demand for automation products is also increasing.
Xu Shouwan: China's sensor market is currently developing is not very ideal, for several reasons: First, the Chinese market has a larger share of the domestic market; Second, foreign brands are sold in China are more common Although there is still a large gap between domestic products and their products, they have not been able to greatly enhance China's industrial equipment.
Cai Zaller: The economic rebound in 2009 was particularly evident in 2010. At present, this growth momentum continues. As we all know, sensors are ubiquitous and we think this industry has a lot to offer.
Fourth, on the future development trend of sensors Chen Yi: I think the future trend will be to "each strength" aspects of development. The so-called "all strengths" is that every manufacturer will have its own strengths. For example, the strength of IMA is the process industry. The products cover fluid series, such as flow, pressure, temperature, electromagnetic flow meters, and material level series, covering radar wave level gauges, radar guided wave level gauges, and ultrasonic level gauges. , Rotary material level switch, tuning fork material level switch, float type level switch and material level sensor. Other manufacturers also have their own strengths and will deepen their own fields.
Xu Shouwan: I think it will develop towards intelligence. With the development of high precision in the entire market, some low-end sensor manufacturers will be eliminated, and high-end sensor manufacturers will emerge. We are still optimistic about the future market, and we firmly believe that the Chinese market has a lot of room for development.
Cai Zheer: Nowadays, the needs of users are more and more diversified. Each manufacturer must rely on its own advantages to “excellence.†Take Bonner as an example, 20% of our R&D is in foreign countries, and customer customized services will be a big trend in the future. Products that have special configurations have developed very well abroad and are gradually being strengthened in the country. As a result, market competition will be more intense. We provide users with not only products, but more importantly solutions and services that better meet the needs of users.
V. About the Internet of Things Chen Yi: There is still much room for improvement in the Internet of Things industry. After all, the current development prospects are not clear. Emma now has some cooperation with government agencies. National research institutes mainly promote chip design, and in this respect they can be combined with our sensors. The important position of the sensor in the Internet of things is beyond doubt, but it is not very mature in the application of technology. I believe that in the next five to ten years, the application technology will continue to develop. At that time, the sensors will be widely used in both industrial and people's livelihood, and will even be closely linked to the power consumption and water consumption of millions of households. , and gradually extended to the application of smart buildings.
Xu Shouwan: In terms of China, the Internet of Things still has a very good prospect of development. Having experienced the "labor shortage" in 2010, the country is already thinking of ways to solve this problem. If you can implement IoT control on most devices, you can greatly reduce labor costs. With a high degree of automation, the problem of “migrant workers shortage†will naturally be solved, and the Internet of Things will become a very good development platform. Some of our products are also invested in it. CONTRINEX's fourth-generation smart ASIC chip technology has integrated functions such as 1O-LINK function and on-line parameter reading, editing and other functions. At present, the Swiss headquarters has been in the laboratory for 11 months. In the near future, the world will be released synchronously.
Cai Zhel: First, the concept of the Internet of Things is strongly advocated by the state, and Bonner is also very concerned about it. We have a case specific to the Internet of Things. We use Bonner's wireless products to build multi-layer sensor networks where we cannot lay lines or where people can't directly operate. This is also an opportunity for in-depth development of our products. Secondly, in 2010, Bonner also cooperated with some famous universities in China to provide demonstration application platforms for university internet of things. Students learned not only the theoretical knowledge but also the most advanced international technology. For Bonner, the Internet of Things has created a good platform for us to display products, and it also allows us to provide customers with better solutions.
Foreword:
The development of industry can not be separated from the driving of high-performance products. At the same time, the development of products must also rely on changes in the economic and industrial situation. In recent years, there have been more and more manufacturers specializing in the production of sensors. In the situation where user demands are also increasing, the challenges brought to automation manufacturers are even more severe. High-precision control and rapid service response are no longer possible, and have become a necessary condition for sensor manufacturers to survive in the market competition. It is an indisputable fact that the sensor is developing toward the high end. The results of such changes cannot be generalized, and there will eventually be two outcomes that will await us. Firstly, due to the advanced technology and complete functions of foreign brand sensors, high-end manufacturing can not be separated from them, making them develop better. Chinese industry also leads to higher peaks because of the guidance of these products. Second, foreign brands are getting better and better, but domestic brands will gradually be eliminated by the market due to their outstanding performance. Eventually, the Chinese sensor market is overwhelmed by foreign brands, and China’s independent innovation goals will not be realized.
I. Performance in 2010 Chen Yi Yin: In 2010, the growth rate of Ima reached 100%. We entered China nearly five years ago. Last year's development made us very satisfied and reached our expectations.
Xu Shouwan: In 2010, the development of Kerui was better than in 2009, especially in terms of current production, the production base has doubled, but it is still not enough, so we are still very confident about performance. However, even so it still did not reach expectations. Kerui focuses on high-end customers and their requirements are more precise. Many domestic machinery can't meet the requirements in terms of control. What we need to do is to improve customer's machine performance through sensors and guide customers to increase their accuracy.
Cai Zaller: Bonner is the first sensor brand in the United States. In 2010, we made a strategic adjustment, from the sensor experts to the overall transformation of the supplier-integrated automation solution provider. Our product line is constantly expanding. The sensor business 2010 you ah we do a good job, and the development is very rapid, compared to 2009 showed a clear "V" shape a big rebound.
Second, on the development of key industries in 2011 Chen Yi because: This year our main focus in the water treatment and energy saving and environmental protection industry, while the metallurgical industry will continue last year's development strategy. OEM is also an industry that Ima did well in 2010 and will continue to consolidate in 2011. Since last September, Ima has published an e-newsletter that provides the latest solutions and photos of live applications, so that customers can obtain useful information more intuitively.
Xu Shouwan: In 2011, our key industry was to develop new industries on the basis of the original. In China, many traditional industries have already applied sensor products, but most of them are low-end, and accuracy and control are popular. The high-precision products provided by Corey can guide the entire industry and make the customer's control more accurate. For the development of these industries, our strategy is to use the industry's leading indicators, that is, the leading companies in the industry, to start from adjusting their equipment and gradually penetrate into the entire industry.
Cai Zheer: Bonner's key development industries are still traditionally applied industries, such as the textile industry and the automotive industry. We not only pay attention to the application of the product, but also care about providing the overall solution for the user and doing some sensor integration. At the same time, it is necessary to save the manpower cost for the customer and provide both standardized and customized services.
Third, on the current development status of the sensor Chen Yi: The current development of the sensor market is very good, resulting in relatively fierce competition. However, Imam always believes that after all, the market demand is huge, especially after the Internet of Things industry and the "Twelfth Five-Year Plan" have been proposed, the emerging industries have opened up the scope of application of sensors, so that it has been diversified development. And today's sensors are becoming more intelligent and lighter in size. In the face of the cost and quality considerations of many companies, the demand for automation products is also increasing.
Xu Shouwan: China's sensor market is currently developing is not very ideal, for several reasons: First, the Chinese market has a larger share of the domestic market; Second, foreign brands are sold in China are more common Although there is still a large gap between domestic products and their products, they have not been able to greatly enhance China's industrial equipment.
Cai Zaller: The economic rebound in 2009 was particularly evident in 2010. At present, this growth momentum continues. As we all know, sensors are ubiquitous and we think this industry has a lot to offer.
Fourth, on the future development trend of sensors Chen Yi: I think the future trend will be to "each strength" aspects of development. The so-called "all strengths" is that every manufacturer will have its own strengths. For example, the strength of IMA is the process industry. The products cover fluid series, such as flow, pressure, temperature, electromagnetic flow meters, and material level series, covering radar wave level gauges, radar guided wave level gauges, and ultrasonic level gauges. , Rotary material level switch, tuning fork material level switch, float type level switch and material level sensor. Other manufacturers also have their own strengths and will deepen their own fields.
Xu Shouwan: I think it will develop towards intelligence. With the development of high precision in the entire market, some low-end sensor manufacturers will be eliminated, and high-end sensor manufacturers will emerge. We are still optimistic about the future market, and we firmly believe that the Chinese market has a lot of room for development.
Cai Zheer: Nowadays, the needs of users are more and more diversified. Each manufacturer must rely on its own advantages to “excellence.†Take Bonner as an example, 20% of our R&D is in foreign countries, and customer customized services will be a big trend in the future. Products that have special configurations have developed very well abroad and are gradually being strengthened in the country. As a result, market competition will be more intense. We provide users with not only products, but more importantly solutions and services that better meet the needs of users.
V. About the Internet of Things Chen Yi: There is still much room for improvement in the Internet of Things industry. After all, the current development prospects are not clear. Emma now has some cooperation with government agencies. National research institutes mainly promote chip design, and in this respect they can be combined with our sensors. The important position of the sensor in the Internet of things is beyond doubt, but it is not very mature in the application of technology. I believe that in the next five to ten years, the application technology will continue to develop. At that time, the sensors will be widely used in both industrial and people's livelihood, and will even be closely linked to the power consumption and water consumption of millions of households. , and gradually extended to the application of smart buildings.
Xu Shouwan: In terms of China, the Internet of Things still has a very good prospect of development. Having experienced the "labor shortage" in 2010, the country is already thinking of ways to solve this problem. If you can implement IoT control on most devices, you can greatly reduce labor costs. With a high degree of automation, the problem of “migrant workers shortage†will naturally be solved, and the Internet of Things will become a very good development platform. Some of our products are also invested in it. CONTRINEX's fourth-generation smart ASIC chip technology has integrated functions such as 1O-LINK function and on-line parameter reading, editing and other functions. At present, the Swiss headquarters has been in the laboratory for 11 months. In the near future, the world will be released synchronously.
Cai Zhel: First, the concept of the Internet of Things is strongly advocated by the state, and Bonner is also very concerned about it. We have a case specific to the Internet of Things. We use Bonner's wireless products to build multi-layer sensor networks where we cannot lay lines or where people can't directly operate. This is also an opportunity for in-depth development of our products. Secondly, in 2010, Bonner also cooperated with some famous universities in China to provide demonstration application platforms for university internet of things. Students learned not only the theoretical knowledge but also the most advanced international technology. For Bonner, the Internet of Things has created a good platform for us to display products, and it also allows us to provide customers with better solutions.