"Beijing also has people who can't afford a good car," said Chen, who was in the shade of a Hafei car in the middle of the car. "It is the same even if it is a minivan."
On June 24th, the relatively low-end model of the SAIC-GM-Wuling product line, Wuling's Guangye Group, entered a high profile in Beijing, priced at RMB 32,800. "The price is low enough, although there are still lower-priced products in the Beijing market." Master Chen said he has not paid attention to this information: "Wuling's prices have always been relatively high, and they can be launched in Beijing. The product should be able to attract some people who are pursuing the brand but who don’t have much money on hand.â€
Master Chen is one of them. "If you just want to pull the goods, the allocation of low does not matter." Chen explained: "In Beijing, Hafei's minivans are many, the price is cheap, but the impact is less than Wuling." Out of this consideration, Master Chen hopes to buy a car Wuling micro-off.
In recent years, the “widening†and “lengthening†voices in the micro-carrier market have been heard. This has also driven the rising prices of products. In the Beijing market that has already implemented the national IV standard, what are the intentions of SAIC-GM-Wuling to launch such "low-priced" products? Will the Beijing micro-market be turbulent? Has the long-swept micro-customer price war been revived?
"Hot spots" micro-passengers were "snow hiding"
On July 1st, Wuling’s Guangye type had entered Beijing for a week. “Commercial Automotive News†reporters were cold at the dealership.
"This car is not good for sale. When the car arrives at the store, several cars have already been sold out. When it is time to go to the store, it is still not easy to say." SAIC-GM-Wuling has just held a Wuling Guangguang Foundry-type tasting session a week ago. Beijing Jubaifeng Automobile Sales and Service Co., Ltd., a salesperson strongly recommended to reporters another micro-offer: “This car is only more than 3,000 yuan more expensive than the founding model. It is sprayed with metallic paint. Skin."
According to the introduction of the staff, the price of 32,800 yuan Wulingzhiyeye configuration, performance and other aspects slightly less than other models, in the price difference of just a few thousand dollars under the premise of buying other models is more appropriate . Although the reporter saw a user mentioning the car at the scene, he also saw a Wuling Guangli type that had been sold for waiting for interior decoration. However, the staff still stressed that “this car is not easy to sellâ€.
And in Beijing Zhongrong Xingwang Automobile Sales Co., Ltd., the reporter did not even see the prototype cars. When asked about the difference between Wuling's Guangli Foundry and other models, the store's staff bluntly stated that the body paint was different, and there were differences in the interior and lighting, “but it has little effect on vehicle performance.†Later, at another Jubilee 4S store in the northeastern corner of Fengyi Bridge in West 3rd Ring Road, the reporter once again received advice on the purchase of other models, although he also saw the prototype with the reporter.
There is a car but it is not recommended to buy it. This is totally different from SAIC-GM-Wuling in its high-profile introduction to the market.
"Low price" Wuling late shift
After hearing about the situation encountered by reporters in several Wuling 4S stores, a dealer of Chang’an Automobile stated: “Wuling launched this type of ordinary paint, perhaps a gimmick, and its sales focus should be on more high-end products. The models, such as the spray-painted Liye, are only priced at RMB 3,000, and users pursuing a price of RMB 32,800 can easily change their car purchase needs."
“It can be understood that the dealer may be considering profit.†The staff of a Hafei dealership said: “At present, the price of Wuling Microbus is relatively high in similar products. The Wuling Light launched this time Founding type, the price is not considered to be the lowest, and the time of entering the market has also been a lot late."
According to the reporter's visit to Changan Automobile, Hafei Motors, Dongfeng Xiaokang, and other sales outlets, the Wuling Guangguang Foundry's price is indeed not cheap. Specifically, Changan Automobile has an extended version of the Changan Star, which sells for about 34,000 yuan. Dongfeng Xiaokang also sells the K17II, which is priced at just 29,800 yuan and can also enjoy a 1,000 yuan package. Hafei Motor sells a Hafei favorite price. Even as low as 28,200 yuan. “Compared to the price, Wuling is still still high, but its market influence has indeed opened up some gaps with other companies.†The Hafei Automobile dealer analysis said: “This lower-priced Wuling Zhiyeye type enters the Beijing market time It is still short, and we can't judge whether it will affect the existing sales structure. But as far as we know, at this price, Wuling does not necessarily have much advantage.â€
This point has also been confirmed by many micro-users.
"If only considering the price, Wuling's car is not so attractive." Master Wang, who worked with Chen in the building materials market, said that compared with the prices of other brands of micro-substances, Wuling Zhiye Type does not dominate. “I feel that the product gaps among companies are not really big. Plus, we basically buy cars to pull goods. It's a small business, and it doesn't have to be those relatively high-end configurations, so we’re paying more attention to buying cars. Price.†Master Wang analyzed that the prices of micro-brands on the market were very low, and SAIC-GM-Wuling launched this product at a relatively late date and did not achieve the lowest price, so it is difficult to say that users will run. The Wuling brand spends a few thousand more.
Master Chen also said that from the current price point of view, Wuling's light industry type really does not sell. From this point of view, the reason why such a high-profile introduction of Wuling's Guangli Industry Type may be precisely because SAIC-GM-Wuling has already lagged behind in the economic micro-customer market.
Potential users will wait and see
“We have not yet received notification of price adjustments. Moreover, we have reduced the space for our products at this price.†The dealer of Hafei Automobile stated above stated: “But this may bring an illusion that micro-offlines are The price war may start again."
In fact, this kind of speculation is not unreasonable. From the vigorous price war that year, to today's micro-enterprise companies have transferred promotional points to product performance, although the price of micro-bus market has not stopped, but it has always been safe. This time, SAIC-GM-Wuling launched the “Economically Practical, High-quality, Miniature Passenger Car†and held the “economic and practical flagâ€. The actual fight is price.
Master Li's Hafei Zhongyi has been open for several years. When he took over the car from someone else's hand, he wanted to earn some money for a new one, but he could not always do so. “Beijing’s policy changes in recent years are relatively large. Every time policy changes, especially the upgrading of emission standards, will drive up the price of the car.†Therefore, Master Li, who has not yet paid attention to the car, has paid attention to the micro-customer price for a long time: “The recent price tends to It is stable and the policy of 'cars going to the countryside' has been gradually implemented. I have heard that there will be scrapping subsidies. I intended to buy cars in the near future."
Now Master Li hesitated. "I want to see if other brands will cut prices."
Of the six micro-customers who were interviewed at random by the reporter, three said that if there is a need for a car, they also plan to wait. "Even if you don't buy these lower-priced models, you also want to see if the company will adjust the prices of other models on this basis." Master Wang told reporters: "Anyway, many policies will continue until the end of the year, our cars. Can still run, not so anxious to change cars."
From this point of view, it seems that the mini-microblogging market, which does not seem to be affected by the financial crisis, will probably be cast out of the shadow of the price war again because of Wuling’s establishment of a market.
Extended reading
State III micro customer price higher
327 thousand yuan. The Wuling-Guangzhou industry-led minimum offer offered by a SAIC-GM-Wuling distributor in Baoding, Hebei Province.
32,800 yuan. This is the price announced by Wuling Zhiguang Industrial after its listing in Beijing.
The $100 price gap does not seem to be worth a fuss. Considering the different emission standards implemented by the two places, one has to be surprised: The State IV micro-phone is even cheaper than the State III micro-phone.
According to a telephone survey conducted by our reporter, a similar micro-customer of Chang'an Automobile, the product of its National IV emission is roughly 1,000 yuan lower than the price of the National III product. The information of “Hafei Microbus 29,800 yuan†printed on the wall advertisement of Qinghe Road in Hebei Province also shows that the price of its State III micro-customer is higher than that of Hafei State IV micro-customer with a minimum of RMB 28,200 in the Beijing market.
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