1. Change: The driver turns into an individual boss
According to the survey, most car buyers started as a driver of a transportation company after a few years of hard work. They accumulated a portion of their funds, plus some of the relationships they had drove to dredge for several years, they used a financing method to purchase trailers. Do it yourself. At present, there are cases where the driver is not easy to find in the entire industry, which fully demonstrates this point.
2, relationship: friends and relatives get a share
The semi-trailer in the XX area is the mainstay of retail investors. However, most of the purchases of cars are developed through the introduction of friends and relatives. Family-style connections are often found. This kind of relationship is only superficial, and the most important is the monetary benefits.
3, scattered: 22 districts and counties are full of car buyers
Car buyers are no longer the traditional areas, have been scattered in all corners of XXX. It is difficult for a sales person to find a customer. It takes a lot of energy and is inefficient. It is often that the market does not get first-hand information. When the information is known, people have already signed a car purchase contract with others.
4. Impact: Main factors dominated by herd mentality
When a retailer purchases a car, the performance of the vehicle and the distribution of the vehicle are not well understood by the manufacturer's product. The vehicle is often seen through sight (Dongfeng, Liberation, Auman, etc.), and the distribution location, price, product performance, etc. of the peer are queried. As a basis for buying a car. This determines if the vehicle he inquires is just a certain brand of vehicle, then he will first look for this factory to understand.
5. Decision-making: The majority have serious polarization
Whether it is linked to transport or family-style car purchase, there is an interesting phenomenon. When making decisions, one or two of them often have the final say. It is everyone to discuss whether or not they can sign a contract of transportation or can be in the transport area. Whoever gets the shipper is the boss.
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