China's Heavy Truck Market Once Again Sales of Hongyan Automobiles Sales Up 96% YoY


In the first quarter of this year, as the nation’s heavy-duty truck market was once again selling well, the Hongyan series of heavy-duty vehicles produced by SAIC Iveco Hongyan also showed a good situation of both production and sales. In particular, its traditional superior product, the Hongyan Jingang Dump Truck, is even more popular and has become the darling of the market; its new Hongyan Jieshi tractor vehicle has also entered a niche. The main sales area in South China and North China is uninterested in buying cars, and the company’s sales are improved. It has laid a solid foundation for expanding market share. It is reported that in the first quarter of the past, Hongyan Automobile sales increased by more than 96% year-on-year, the number of orders received increased by 100% year-on-year, and cash recycling increased by 95.1% year-on-year, ushering in the first quarter of “opener”. "Sales, increase market share" series of measures early victory.

The company takes the market as the starting point, and takes all the work ideas centered on “expanding sales volume and increasing market share” and the overall annual requirements of “achieving a new starting point, facing new challenges, seizing new opportunities, and achieving a new leap forward”. According to the objectives and requirements of the work, the company’s party committee put forward the requirement of “implementing constructive boost and achieving over 30,000 targets.” In accordance with “one pace, unanimous goals, integrating the new Hongyan and the new Hongyan employees, building a new Hongyan home together The request and actively launch publicity and public opinion offensives, and hold conferences to raise morale, strengthen employees' ideological and guiding education, and enhance the party organization's appeal to condense the minds of the majority of cadres' employees into the completion of the current task goals. Large production and sales public opinion atmosphere. In succession, the “Spring Breeze Action” and “Purchasing Lions, Welcome to the World Expo” and other Jessie product promotions have been added to the overall good situation. In particular, 59 “Spring Breeze Initiatives” were launched across the country, involving thousands of people, which further enhanced the popularity of Jessie and enhanced the customer’s keen interest in Jessie. More users also sign on the day of the event. The order was placed and the market responded well.

The company's various departments to speed up the market response speed, dig deep market potential, accelerate new product research and development, enhance the production capacity of the base, carry out large-scale, powerful cost reduction work, and laid a good foundation for the development of the new Hongyan. The specialized factories of the manufacturing center actively make resource reserves, do a good job of orderly production organization, and effectively solve bottlenecks, strengthen production cycle control, and ensure the completion of daily production tasks. Especially after the Spring Festival, the new Hongyan rocked up and down, building up winter storage, raising production capacity, and grasping the development... The spring tide is surging everywhere, showing a gratifying trend.

Quality and efficient service is a powerful guarantee for improving product sales. The company quickly launched parts distribution business, strengthened service technical support, and increased service provider support. Promote emergency service management mechanisms, carry out mobile services and resident services in major industrial and mining areas, move the entire service station forward, ensure that the main industrial and mining land of the construction vehicles arrives in 2 hours, and the tow truck arrives in 4 hours. The service will be moved from satisfaction to satisfaction. The concept has been implemented and the new and old customers have greatly improved their satisfaction with the new Hongyan service process.

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