We're transforming the direct-to-consumer eyewear market with our patented photo measurement system. This innovative technology keeps costs low while delivering exceptional accuracy. We take pride in the precision of our results, ensuring that every David Kind customer gets a perfect fit with accurate prescription lenses. Our system is simple, elegant, and essential for creating glasses that truly work for you.
Our Home Try-On experience is a favorite among our customers, allowing them to explore frames from the comfort of their home. What sets David Kind apart is the final step in the process: we ask customers to take a photo of themselves in their chosen frames. This image helps us measure key details like pupillary distance and vertical height—measurements that are typically taken during an in-person visit at an optometrist's office or optical store.
But here’s the thing: each frame fits differently, and getting the right measurements is crucial for clear vision and comfort. That’s where our patented technology comes in. It calculates your pupillary distance, ocular center, and segment height to ensure your lenses are precisely tailored to your needs. Thanks to this system, we’ve reduced the eyeglass remake rate from the national average of 11% (including in-person purchases) to just 3—a significant achievement that we’re proud of.
Curious to learn more? Below, we break down three key measurements that play a vital role in your prescription:
**Pupillary Distance (PD):** This is the distance between the centers of your pupils, measured in millimeters. It remains stable after adulthood and ensures you look through the clearest part of your lenses.
**Optical/Ocular Center Height (OC):** This is the vertical position of the lens center relative to the bottom of the frame. While many brands use a standard measurement, David Kind uses our photo technology to capture accurate vertical positioning, making your glasses more comfortable and precise.
**Segment Height (SEG):** This applies to progressive or bifocal lenses and determines where your eye sits within the lens for near, intermediate, and far vision. It can be adjusted based on your lifestyle and daily activities.
While many DTC brands offer virtual try-ons, our Home Try-On experience lets you physically test the frames before purchasing. Combined with our photo-based measurements, we capture the small but important details that make a big difference in comfort and clarity.
Inaccurate measurements can lead to visual distortions, headaches, and blurred vision. Even if the frames look great, improper fitting can make it hard to feel fully comfortable with your new glasses.
If you have any questions or need help choosing the right pair, don’t hesitate to reach out. We’re here to guide you every step of the way.
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