Heyuan City is a prefecture-level city affiliated to Guangdong Province. It is located in the northeastern part of Guangdong and is one of the main settlements of Hakka people. As a third-tier city, the tourism industry in Heyuan City has developed rapidly in recent years. At the same time, this change has also taken place in the business of various sectors, driven by the tourism economy. Recently, I visited the city of Heyuan, Guangdong, to visit the lighting market of Hakka, which has a history of more than 2,000 years. During the visit, the author found that with the rapid development of LED, the lighting market pattern of Heyuan City has also quietly changed. Intensified competition in the industry, the difficulty of physical store operation is different from many cities. So far, there are no centralized lighting stores in the city of Heyuan. The sales of lamps and lanterns are mainly in the form of hardware stores, scattered home building materials stores and decorative materials supermarkets. Among them, hardware stores are located in various streets of Heyuan City, while home building materials stores and decorative materials supermarkets are concentrated on the Red Star Road of Zhongshan Avenue. There, the author visited the stores of NVC, Sanxiong, and Pinshang Lighting, and learned that even the NVC and Sanxiong giants in the domestic lighting industry can only be cheap with doors and windows and other miscellaneous brands. The product mix operation, the person in charge of the two storefronts said that the products of the big brand can only be based on engineering channels in Heyuan City, and the physical store can only be matched with other products. On the other hand, with the development of the economy, there are more and more lamps and lanterns merchants in Heyuan City. From the second to the thirties of a few years ago, there are nearly one hundred. At the same time, many original building materials supermarkets are also vigorously Development of lighting sales, and lighting city is being planned. Many merchants said that competition has intensified and their survival has become more difficult. Only in the interpersonal relationship, product style and price are looking for a way out. LED products are fully infiltrated, and e-commerce has made the way for store-based businesses to feel difficult. One of the reasons is that a new generation of consumer groups prefers e-commerce platforms. For the overall market of Heyuan City, many businesses believe that space has improved. Because of the popularity of LED products, the image of LED products for energy conservation and environmental protection has been deeply rooted in the hearts of the people. Many ordinary people are not LEDs when using lamps. However, the big market and greater competition are the headaches of every business. The person in charge of the elephant lighting at the Sheraton Foshan Lighting Company said that the physical businesses selling lamps now are not only hardware stores, but others are hard to survive on retail. On the one hand, Heyuan City's lighting styles are not many, the price is slightly higher, customers who need to use lights prefer to go to Guangzhou, Zhongshan and other big cities to choose, on the other hand, young consumers prefer to go online to buy a small number of lamps. Despite the difficulty of survival, the author learned during the visit that there are still businesses that are optimistic about the lighting market. Sanxiong? The person in charge of Aurora Lighting Hongxing Road Store said that as of October this year, sales have increased compared with the previous two years, and the space for improvement mainly comes from the customer base of the renovated house. He believes that with the reduction of housing prices, many rural residents will move to urban areas, and the decoration group will have a certain growth, which also provides a large living space for the lighting industry.
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