On April 16, 2015, ExxonMobil’s commercial vehicle lubricant brand, Mobil BlackheadTM, officially launched the annual truck road show in Chengdu, the hub of Southwest China’s highways. It also ushered in the commemoration of the Meifu BlackFighter series. The 90th anniversary of the birth of an important moment. At the event, more than 400 truck drivers and Exxon Mobil brand representatives gathered to witness 90 years of excellence in protection and work together to meet the challenges of the future with long-lasting engine power.
Opening Speech by Mr. Zhang Songbin, General Manager of ExxonMobil (China) Investment Co., Ltd.
As one of the oldest diesel engine oil brands in the world, the Mobil Black DVR series has been a benchmark brand in the field of commercial vehicle lubricants since its introduction in 1925. With a great deal of R&D and practice for almost a century, Mobil Blackhead has successfully helped diesel engine equipment achieve lasting engine power with its superior product quality. At the ceremony, Mr. Zhang Songbin, general manager of ExxonMobil (China) Investment Co., Ltd., said: “This year marks the 90th anniversary of the birth of the Meiofai Black Overlord and is also our 32nd year of association with the majority of Chinese truck drivers. In the past days, Mobil Blackhead has always been committed to providing comprehensive protection for the engine and helping to extend its service life. With excellent product quality, we are proud to be a trustworthy working partner for thousands of Chinese truck drivers."
ExxonMobil Brand Representatives Unveil the 90th Anniversary of the Mobil Black Lord
Deepening China's Practice in Localization Commitment
Since the arrival of the Mei Foo Black Overlord in China in 1983, Exxon Mobil has always adhered to its long-term commitment to "deeply cultivating China," gaining insights into market trends, and responding to the ever-changing needs of China's commercial vehicle manufacturers with an ever-improving product experience. At the beginning of 2015, the packaging of the Mobil Black-Hat series products was fully upgraded to help Chinese owners solve the troubles of purchasing oil with a more recognizable, easier-to-choose and more secure user experience. In addition, Exxon Mobil will also establish ExxonMobil Asia Pacific Lubricant Technology Center in Shanghai this year. The center will integrate technical services, application practices, project cooperation, seminars and training, market support, and other functions to provide users in the Asia Pacific region, especially China, with a full range of innovative lubrication solutions. With 90 years of focus on high-quality lubricants, Mobil Blackhead will continue to provide superior protection and lasting power for vehicles, helping commercial owners, drivers and teams realize long-term, stable high returns and high returns.
Mr. Lin Wensheng, Asia Pacific Marketing Manager of ExxonMobil Commercial Vehicle Lubricants, and Gao Shengyuan, 2014 long-term power supremacy, sang "Oh! Overlord
"Hey! Overlord" sings the voice of Chinese truckers
On the occasion of the 90th anniversary, Mobil Blackhead tailored a road song “Hey! Overlord†for Chinese truck drivers, “Sports Car Lay Out†and “In-car Saunaâ€. The real simple lyrics ran through the road. The ups and downs are sobering and hot, "Smile and laughter, troubles disappeared" reflect the optimism of Chinese truck drivers. The catchy melody has caused many drivers to sing spontaneously. “Mr. Zhang Songbin said that “Chinese truckers are behind the scenes to promote the development of logistics in China. We hope that with this song, we will show you the real life of truck people, and Mobil Blackhead will also serve as a strong backing for truck drivers to help keep the vehicles in place.†Superior performance and improved fuel economy, helping Chinese truckers get ahead on their careers and lives!"
More than 400 driver friends came to the scene at the Mei Foo Black Fighter Roadshow
The Meifu Black Overlord National Roadshow "The Lasting Power Who is the Overlord!"
In 2015, the Mobil Blackhead National Roadshow has officially started. A total of about 50 roadshow activities lasting 8 months will once again enter China's great rivers and rivers, listening to the true voice of 10 million truck drivers. Around the 90th anniversary annual theme, this year's roadshow activities are more interesting, richer in forms, and more interactive, and will continue to provide health care for driver friends. In 2014, the critically acclaimed “Driving Force Who was the Overlord!†was able to continue its wonderful selection of live events. At the same time, the major distributors across the country will also hold over 350 drivers interactive events this year. Celebrate the glorious moments of the 90th anniversary with the owners of trucks and drivers, so stay tuned!
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