Dongfeng Mengchi Four Seas


The east wind blows green grass, and the valley encourages spring farming. The word “Dongfeng” refers to the arrival of spring since ancient times and contains a lot of good morals.

46 years ago, the second automobile manufacturing plant known for producing Dongfeng trucks was rooted in Shiyan, the hinterland of the motherland, and opened the dreaming career of Dongfeng people for nearly half a century.

After arduous struggles, "Dongfeng" brand cars from the Shiyan to the country, from the domestic to the world, "Dongfeng" brand gradually gaining popularity, known throughout the world.

Dongfeng and the car have been difficult to distinguish from each other, and wrote a gorgeous chapter in the history of the development of commercial vehicles in China.

Breaking into a butterfly to change

On July 8, 2003, on the basis of the original Dongfeng truck company, Dongfeng Motor Company integrated the new force and established Dongfeng Commercial Vehicle Co., Ltd., which opened a new era for the development of Dongfeng Commercial Vehicles.

Dongfeng Commercial Vehicle Co., Ltd.'s main business is engaged in the research and development, production and sales of "Dongfeng" brand medium and heavy trucks, special vehicles, passenger cars, key assemblies and other products. In the context of the joint venture, Dongfeng Commercial Vehicle Co., Ltd. has undergone profound and dramatic changes, and realized the improvement and transformation of management methods, employees' concepts, marketing concepts, and product platforms. A traditional state-owned enterprise has taken a proactive step toward internationalization.

Since the joint venture, Dongfeng Commercial Vehicle Co., Ltd. has absorbed the Nissan management method, but it is not entirely copied, but it combines the advantages of Dongfeng and Nissan. In the business activities of Dongfeng Commercial Vehicle Co., Ltd., there are both Nissan's strict processes and Dongfeng's flexible mechanisms.

In fact, in the process of drawing on Japan's production methods, Dongfeng will use the combination of intelligence and self-reliance to research the launch of the D310 project and develop a heavy truck that will later be called Dongfeng Tianlong.

After three years of unremitting efforts, finally on May 18, 2006, Dongfeng Tianlong was successfully introduced to the market, and numerous legends of sales were performed in China. This has created the highest growth rate of heavy trucks in China, and it has become Dongfeng Commercial Vehicle Co., Ltd. to increase sales and drive exports. The important support.

Subsequently, Dongfeng Commercial Vehicle Company introduced a new generation of China Card - Dongfeng Tianjin. The model is known as "China's China Card Value Benchmark" with its advantages of high technology, high reliability, low emission, and humanized design. Dongfeng Tianlong and Dongfeng Tianjin Swords combined to make Dongfeng Commercial Vehicle Company take the lead in completing the upgrading of all products in the industry.

What is commendable is that the research and development of both truck platforms have adhered to the principle of “autonomy in opening up” and introduced internationally advanced product development processes, which are independently developed by Dongfeng technicians and have independent intellectual property rights.

Take the wind and sail again

“Dongfeng Commercial Vehicle Co., Ltd. is the eldest son of Dongfeng. The Dongfeng brand hopes that Dongfeng Commercial Vehicle Co., Ltd. will not only make China’s leading mid- and heavy-duty commercial vehicle company, but also occupy a place in the world’s commercial vehicle territory. As far as possible, this is the goal and responsibility.” Xu Ping, chairman and secretary of the Party Committee of Dongfeng Company, put forward ardent hopes for Dongfeng Commercial Vehicles.

Leaping through the Blue Ocean, Dongfeng Commercial Vehicles is a tireless pursuit of Dongfeng Commercial Vehicle Co., Ltd. for many years in the overseas market. Dongfeng Commercial Vehicle Company is now accelerating toward this goal. While stabilizing the domestic market, the company continues to open up overseas markets.

Since the establishment of the Dongfeng Commercial Vehicle Co., Ltd. Overseas Division, the overseas business of Dongfeng Commercial Vehicles has accelerated its transition from an opportunistic type to a strategic one, and has changed from a general trade type to a strategic one. At present, Dongfeng Commercial Vehicles has opened strategic markets in Iran, Russia, Vietnam and other places, and is expanding from the traditional market to the broader emerging markets.

According to statistics, in 2014, with the joint efforts of the government and the enterprises of Shiyan City and Dongfeng Company, the Dongfeng Commercial Vehicle Division produced a total of 138,900 vehicles and sold a total of 152,000 vehicles. The business of Dongfeng Commercial Vehicles has shown a steady development trend.

In accordance with Dongfeng's "China First, World Top 3" strategic plan, Dongfeng Commercial Vehicle has achieved its previous goals. In the future, Dongfeng Commercial Vehicles will become the No. 1 brand in Asia, leading Asia in terms of profitability, and will become the world's top three brands by then. "The east wind of the world" will no longer be a slogan.

Galloping in the new spectrum

What are the breakthroughs in achieving the "world top three" goals?

On January 26, 2013, the international commercial vehicle industry ushered in a major event - China's largest commercial vehicle company Dongfeng and the world's second-largest truck manufacturer Volvo Group formally signed a contract in Beijing, marking the two groups formally built a global The largest commercial vehicle strategic alliance marks a new breakthrough in the implementation of the Dongfeng Commercial Vehicle brand's internationalization strategy.

Why does Dongfeng company choose to cooperate with Volvo Group? How can such cooperation help Dongfeng Commercial Vehicles in technological advancement and overseas market development?

Judging from the cooperation objectives, the two sides are committed to establishing a win-win and strategically synergistic commercial vehicle alliance. The two sides complement each other, meet challenges and create brilliance together. Judging from the current commercial vehicle market development situation, local commercial vehicles with cost advantages firmly occupy the domestic market and urgently need to expand overseas markets. Through the alliance with international commercial vehicle giant Volvo, the expansion of Dongfeng commercial vehicle overseas market can be huge. Promote the globalization of the Dongfeng Commercial Vehicle brand.

Dongfeng has established a strategic alliance with Volvo and opened a new era of China's commercial vehicle joint ventures, providing a new impetus for Dongfeng Commercial Vehicles to achieve the “World Top 3” target.

"Ask the canal so clear, as the source of active water." Only refrain from getting new and new can we advance with the times; only by self-improvement can we achieve immortality; only by strategizing can we be able to achieve success. Looking back, yesterday, Dongfeng company melodious music written in the land of the Ten Commandments; look forward to the future, Dongfeng company to the world faltering!



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