Network marketing is an important part of e-commerce. Network marketing has the advantages of wide range, fast speed, low cost, low gate, and resource sharing. Internet marketing can enable SMEs to rapidly expand their visibility. Network marketing is a development tool for small and medium-sized lighting enterprises. Network marketing of small and medium-sized lighting enterprises can bring stable sales benefits and improve operational efficiency of enterprises. It has far-reaching impact on long-term development and performance evaluation of enterprises. Below, combined with the industry perspective, analyze the current network marketing advantages of small and medium-sized lighting companies. Benefiting enterprises to save costs Compared with traditional marketing, small and medium-sized lighting enterprises have lower costs compared with traditional marketing. Customers can easily understand us through the network, and even query the vast amount of information through the network, and financial resources and Time investment is also very small. Through the network, small and medium-sized lighting companies can be branded for the first time without being restricted by funds and time. There will be more chances of winning with the big companies. It can help companies to increase sales network to provide enterprises with all-weather advertising and services, and also to link advertising and ordering, which will promote purchase intention. Traditional store sales have geographical limitations, and online marketing has unlimited time-limited operation, no borders, no regional boundaries, and streamlined marketing links, which can exceed the limitations of time and space. In this way, through the unique characteristics of the network, network marketing helps small and medium-sized lamps to better promote sales, thereby increasing the market share of enterprises. An efficient and interactive network is both proactive and interactive, and can be extended indefinitely. In the network environment, enterprises can greatly strengthen the connection between small and medium-sized lighting companies and customers according to the bulletin board, website forums, and E-mail. Small and medium-sized lighting companies can effectively understand customer demand information and establish a database. Management, use this information to provide a basis for the marketing planning of small and medium-sized lighting enterprises, so as to improve the interaction between consumers and small and medium-sized lighting companies, help enterprises achieve sales targets and meet customer needs. Online marketing is a kind of customer. Mainly, emphasizing personalized marketing methods, it can reflect the customer's central position more than any stage or method in traditional marketing. The network marketing of small and medium-sized lighting enterprises meets the needs of customers for the convenience of purchasing lamps and improves the shopping efficiency of customers. In addition, network marketing can save small and medium-sized lighting companies the huge amount of promotion and circulation costs that traditional marketing methods have to spend, thus making it possible to reduce the cost and price of goods. Nowadays, the network can be described as a kind of fashion and a kind of wisdom. SMEs and consumers are increasingly accepting the changes brought by the network. Network marketing has gradually become the mainstream of modern marketing.
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