The market share of Japanese cars has been declining year after year since 2010, and this year's sales growth is even more exhausting. According to Wilson's market monitoring data for September, Toyota's, Nissan, and Honda's annual target completion rates were only 66%, 63.6%, and 53.7% in the first three quarters of 2014, respectively.
Toyota's "Recall Gate" in 2010, the 2011 Japan Earthquake, the 2012 Diaoyu Islands Incident, and the recall of Takata Airbags in 2014... A series of unfavorable developments for Japanese cars continued to be staged, not only for German cars to be completed from 2012 The transcendence of the Japanese car, let the Camry, Accord, and Scorpio bid farewell to the golden age.
Before 2012, Japanese cars had occupied more than 40% of the mid-size car market, but after the “Diaoyu Island incidentâ€, Japanese mid-level cars gradually lost market advantage. Today, the position of the top three in the mid-size car market is not only replaced by Passat, Magotan, and famous maps, but also the models such as New Mondeo, New Regal and Mai Rui Bao. According to the data, the sales volume of the new Mondeo in the first 11 months of this year was 99,606 units, an increase of 246.5% year-on-year; the sales volume of the new Regal was 100,198 units, an increase of 27.3%. From January to November this year, sales of Camry, Accord and Scorpio were 139,401, 79,303 and 97,494, respectively, with year-on-year increases of -13.9%, -18% and 4.4%.
The mid-size car market is not the only “lost land†for Japanese cars, and the market share including compact cars and SUVs is declining. The former star models are now in cold weather.
According to the latest statistics released by the China Association of Automobile Manufacturers, Dongfeng Nissan and FAW Toyota ranked fifth and ninth among the top ten car manufacturers in the first 11 months of this year, compared with the same period last year. Nissan's sales volume declined slightly.
In fact, since April this year, the sales growth of Japanese cars has started to fall below the overall growth rate of the market, and in August there was a negative growth of 5%. The continued downturn in Japanese cars has drawn the attention of the industry.
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