Friends of the car rental co-founder, CMO Ma Chen translation is a person who is willing to tell stories, including investors and the media. He said: "I have to use the vision to tell stories with investors, but my story is not indiscriminate; I have to tell stories with the media, but what I say is true."
In September 2014, Youyou Car Rental announced the completion of A round of financing led by Lightspeed China Partners, Xianfeng Huaxing (K2) and angel investor Wang Gang. Just three months after announcing the completion of the A-round financing of US$10 million, Ma Chenyi has already been busy meeting representatives of various investment institutions to pave the way for round B of financing. "We hope that this round of valuations will be high," Ma Chen said bluntly.
The establishment of a less than one year's worth of friends car rental, the business vision depicted, has far exceeded the ongoing community car sharing. On this platform, sharing car rentals in the community does not seem to be a firm follow-up model, but merely a means of “convenging customersâ€. The final revenue may come from the business of trunk logistics, destination travel, etc.
"Set guest" mode
The five core team members of Youyou Car Rental are from traditional car rental companies, Alibaba, Tencent, Baidu and 360. Among them, one member with experience in car rental is mainly responsible for offline services, members from Alibaba are responsible for pushing, and the latter three are responsible for technology.
Compared to the five core team members who have barely appeared, Ma Chenyi, who had previously started a business in the media O2O field, has always played the role of a spokesman for the Friends of the Car Rental Agency, and voiced on behalf of the founding team.
“There is a basic agreement between us and the investors, and we are temporarily in a quiet period. We will not speak to the public until the Spring Festival.†For the details of the team members, Ma Chen insisted not to disclose.
The Spring Festival is an important timeline for Friends Car Rental.
Prior to this, in addition to the conventional ground promotion for car owners, Friends Car Rental has not carried out any advertising. Today, UFIDA has decided to make a static move: on the channel, it will intensify its efforts; in advertising, it will invest a lot of money; In terms of talent distribution, people are recruited on a wider scale.
The power of capital is naturally the engine of the rapid expansion of the Friends of Car Rental. Friends of the Friends of Car Rental has said that the A round of financing will be mainly used for first and second-tier city site coverage, the establishment and training of the city's operating team and brand marketing and promotion activities, etc.; regional expansion plan will be in 2015 The first half of the year basically covers all first and second-tier cities in the country.
Compared with the coverage of five regions in Beijing, Shanghai, Chengdu, Xiamen and Hainan, Friends of Friends Car Rental has more than 50 promoters in the country. Even if the team is more efficient and the scope of the promotion target is more precise, how does the team of more than 50 people complete the work of pushing in the five regions of the country? How to ensure the effectiveness of work?
“We will not do the educational work like the traditional promotion. We only do the screening work.†Ma Chen translated the explanation, and repeatedly stressed that the current stage of the Friends of the car rental "is not KPI," the executive will The core issue discussed at the conference has always been how to verify the model of the Friends of Car Rentals, and to connect the scenarios involved.
In short, the most important job of the Youyou Car Rental Platform is to gather customers. The “guest†here refers to a car owner who wants to finance through a private property car.
The car rental source of Friends Youyou is 60% from private cars, 20% from car rental companies, 10% from manufacturers, and 10% from inventory of used car companies. In terms of rent, the average daily rent per car is 150. Yuan, the average number of days of vehicle use per order is 2.7 days.
As of November 2014, there were 15,000 private cars on the Youyou car rental platform. Among them, taking the Beijing market as an example, the areas currently covered by friends' car rental include Tiantongyuan Community, Huilongguan Community, and Shaoyaoju Community. Each area has an average of Dozens to hundreds of vehicles are available for rent.
Ma Chen translated that the price of the Friends of the car to follow the "750 principles." Namely: the reference price of the vehicle is 70% other platforms, insurance and 50% other platforms rental companies, do not charge service fees or commission, that is, other platforms 0%.
In order to ensure the security of transactions, Friends Rent Cars conducts rigorous audits of tenant information, including: docking with the public security system to confirm that the tenant has no criminal record; and docking with the illegal query system to confirm that the tenant is half-alive for half a year without serious violation records. Less than 9 points for illegal points; for each order to provide order insurance, the total amount of insured amount of about 2 million yuan; to provide users with nationwide rescue services.
At the same time, Youyou Car Rental has implemented a “rechecking†mechanism for vehicles that have been rented on the platform for multiple times: For more than 10 consecutive rental times or every six months, the rental car will be reviewed again to ensure that the vehicles are in good condition and suitable for rent.
Derivative business story
In an earlier interview with a 21st Century Business Herald reporter, Zhang Bingjun, a renter of PP, once stated that he intended to transfer technology to traditional car rental companies. (See this report on December 1st, "PP Rental Cars: Idle Cars Transfiguration ATM") But unlike the aforementioned P2P car-shared forerunners, Youyou Rent-a-Car does not charge transaction commissions to owners and tenants on the platform.
Friends of the car rental will be the source of future income in the derivative business, such as trunk logistics and destination tourism.
Currently, Yuyou Car Rental, which focuses on community user mining, hopes to provide community-based car aftermarket and pre-market services, and even develops trunk logistics and destination tourism for vehicles based on community travel.
"If there are 10 cars in each community, I can do the last mile, the last 10 kilometers, and even a few hundred kilometers along the way. This business is big." Say.
Friends of the car rental hope to give users more identities, for example, in the trunk logistics model, tenants can also assume the role of courier.
It is not difficult to imagine that the Friends Car Rental can recommend the express delivery that can be sent by hand to the user through the detection of the owners' and tenants' habits and vehicle location data, to bring benefits to the users, and at the same time obtain the share as income. The owner or tenant can do the role of "distributor".
In addition to trunk logistics, Youyou Car Rental is still looking for business opportunities for destination travel. Once the feasibility of this model is verified, there are income opportunities such as destination and destination carpooling.
In addition to the above two derivative services, if the user (including the tenant and the vehicle owner) encounters a vehicle failure along the way to their destination, FriendsFriends Car Rental can also recommend nearby maintenance points to facilitate the user's vehicle maintenance while passing Users will be guided to the maintenance point to obtain a certain income.
For various scenes in the ideal country of your friend car rental car, Ma Chen translated: “Which scene number is large enough, we immediately open the extension service based on this scene.†He believes that the logic of this idea has no problem. As a result of the accumulation of user data for a taxi to a certain amount, a special drop truck is launched.
However, as a matter of fact, the special car service launched by the car is based on the new demand derived from the existing driver user and passenger user resources. The transaction can be realized within the existing closed loop, but the destination travel service of the Yomo Rent-a-Car involves It remains to be seen whether new service providers, such as travel service providers, can get through.
Only a one-year-old friend car rental company is still in the mode of demonstration stage, and each service link has yet to be opened.
Friends of the car rental industry knows clearly that the premise of any of the above modes of travel is a large user base. Therefore, at the same time, it also stated that “after professional matters, let professional people do it. Dig a few teams, or find a third party, and then make decisions at that stage.â€
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