Overseas expansion of Qingdao CIMC cold car

Overseas expansion of Qingdao CIMC cold car

As the largest truck show in the United States and even in North America, the appearance of Chinese car companies, especially vehicle manufacturers, has rarely been seen at the Truck Show in the United States. At this year's Central American Truck Show, CIMC vehicles exhibited two van semi-trailers in the main pavilion. One of them is the refrigerated van type semi-trailer from Qingdao CIMC Refrigerated Transport Equipment Co., Ltd. (hereinafter referred to as “Qingdao CIMC Cold Truck”). From the aspect of appearance and configuration, this refrigerated semi-trailer is not at all lost to the products of major refrigerated semi-trailer manufacturers in the United States. As "Made in China", it undoubtedly attracted the attention of many Americans.

As early as 2009, Qingdao CIMC Refrigerated semi-trailer began to participate in the Mid-American Truck Show, and it was an instant success. It officially announced that the Chinese North American trailer industry has come! CIMC cold car will begin to compete with several major competitors with hundred years of history. In the United States, the cold-storey semi-trailer market, Qingdao CIMC Cold Cars and their overseas assembly plants are all stepping up to create high-quality refrigerated truck products. Today, they have become the top five suppliers to the US market for refrigerated semi-trailers (2011 and 2012). Year 4 for the industry for 2 consecutive years). How did they do it?

●The establishment of CRTI

As early as a dozen years ago, CIMC vehicles wanted to enter the American trailer market. At that time, after many investigations, CIMC finally selected two acquisition targets. One bankruptcy has been in the United States, but its subsidiary company in Canada is still in operation; the other is HPA MONON. This company with a Canadian factory was eventually acquired by Great Dane, and CIMC uses less than 400 in a very smart business approach. The price of 10,000 US dollars, the successful acquisition of this company called HPA MONON companies. It sits on 1.2 million square meters of land, 6 factories and stamping equipment that can be equipped with at least 2-3 container factories and a large number of other production equipment and production line tooling. After the successful acquisition of HPA MONON, CIMC formed CIMC Vanguard, the first company of CIMC North America.

Vanguard's production capacity was limited to the most popular van-type semi-trailers at the time and no refrigerated semi-trailers were produced. In order to enter the US market of frozen semi-trailers, CIMC Vehicles established CRTI in the United States in 2009. Its degree of automation is no less than any competitor, and even its material transfer and production line layout is called “Hua Rong Dao” due to factory conditions, racking its brain to use every inch of space! Make all suppliers and customers who come to visit praise! CRTI Company mainly undertakes and assembles CKD (Completely-Knocked Down) parts produced by its parent plant, Qingdao CIMC Cold Trucks, and the assembly plant is located in the Vanguard Company.

CRTI and Vanguard are sister companies in the United States, and they all belong to CIMC USA. CRTI leases its North American brother company Vanguard's plant and premises in a leased form and shares some public resources. The Chinese management staff assigned by Qingdao CIMC Cold Car Company led dozens of workers in the United States to assemble the entire vehicle and deliver it to customers. Therefore, the cold trucks installed here are "Made in USA" like dry trucks. In this way, CIMC vehicles can provide dry and cold box semi-trailers for customers in North America.

CRTI has established a localized sales and production team in the United States. The overall day-to-day operation and management work is under the sole responsibility of the Chinese representative and is responsible for the on-site loading of technical guidance. Sales support, procurement supply chain and financial management are all managed by Qingdao CIMC Cold. Car backstage support. This "very grounded" American team responsible for front-line sales, China's responsibility for sales and after-sales support and services soon gained a firm foothold in the US market, and sales of refrigerated semi-trailers rose year after year.

According to data from the North American industry magazine Trailer & Body Builders in 2011, CRTI became the industry's fourth-largest supplier by beating modernity, and in 2012, South Korea’s North American Hyundai Co., Ltd. was further behind and ranked fourth. Product types are also rapidly growing, ranging in length from 26 feet to 53 feet in size, as well as functions ranging from single temperature to sophisticated compartments and multi-temperature vehicles. With the rapid expansion of the market and the increasing number of customers, the capacity of Monon's factory was under-represented. Therefore, Qingdao CIMC Cold-Running Vehicle began to demonstrate and locate the second CKD assembly site in 2012, and in Los Angeles, California, USA in 2013. A second assembly plant was built in Moreno Valley in the southeast and officially put into operation on September 15.

After the establishment of the plant, the capacity of Qingdao CIMC Cold Truck/CIMC North American cold truck was reversed, and it had the capacity to produce 3,000 cold cars per year. The successful operation of the new plant in the western United States has enabled the CIMC cold car to basically cover the entire United States. At the same time, it has also increased the delivery capacity of the Qingdao CIMC cold car in the United States, which has greatly improved the competitiveness of the product. It is reported that they are now considering planning the CRTI in the United States. Factories.

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