I don't know when it started. Chengdu, a southwest central city that was once unknown in the automobile industry, has become an important part of China's auto industry camp. In addition to ranking third in the country's private car ownership, Chengdu has become one of the important production bases in China's auto industry because of its unique geographical location and huge market potential. With the vigorous development of the automobile industry, Chengdu International Auto Show has become one of the four major auto shows in China. At this year's Chengdu International Auto Show, up to 98% of the manufacturers' participation rate and the size of 118 world-first launch cars have made Chengdu's position in the auto industry even more prominent.
However, Chengdu is also a unique production base in the domestic automobile industry. This car city is not like Changchun, unlike Wuhan, it is a car city without the support of car brands. Under the automobile industry layout of Chengdu's million-scale production scale, it is a branch production base of a series of large automobile companies such as FAW-Volkswagen, Volvo Asia-Pacific, FAW Toyota, and Beijing Auto. In other words, Chengdu is more like a foundry city dominated by automobile OEMs. This round of changes in the automotive industry has benefited from the continued growth of market capacity in the western region of China and its unique geographical advantage.
Let's take a look at the market first. Compared with the eastern cities, the western region is relatively backward in economic development, making the penetration rate of private cars far less than those in the eastern cities. For the third- and fourth-tier cities in the west, private cars are still in the process of popularization or initial replacement. The mid-to-low-end models do have extremely strong vitality in the vast western part of the country, especially in some state-level poverty-stricken counties in the mountains. Most of the private cars are limited to the small-faced category. Undoubtedly, as the national economy continues to flourish, this part of the market will eventually be filled by more high-end passenger cars.
According to the data, in 2008, the annual sales volume of the passenger car market in western China was only 477,000. After two years, this data doubled in 2010. By 2013, this data reached 1.6 million. . In terms of Chengdu, in the first half of 2014, Chengdu sold 140,000 passenger cars, achieving a 14% increase from the previous year, far exceeding the average growth rate of 11.5% of domestic car ownership. According to statistics from the China Automobile Dealers Association, the number of cars in the western region is only 30-50, far lower than the national average of 100. This means that in the next few years, the huge market in the western region will become an important guarantee to support the continued rapid growth of automobile production and sales. The close to the target market layout production base can greatly reduce operating costs for automotive companies, which is quite cost-effective.
More importantly, the auto industry is still a labor-intensive industry. In recent years, the labor cost of the eastern cities has risen, and the western regions with relatively low labor prices have begun to show their advantages. Especially for the middle and low-end models that account for the majority of sales, the year-on-year decline in bicycle profit margins has forced the profits of major auto companies to shrink. Under such circumstances, it is indeed a good choice to transfer production capacity to the western region. Moreover, due to the low cost of labor, setting up a production base in the west can save a considerable amount of automation equipment procurement and maintenance costs.
On the other hand, China's vast western region still has a long borderline, and 13 of the 14 countries bordering China's land are located in the vast western region of China. And for various reasons, the car market in these neighboring countries is basically in a blank state. The unique geographical location of the western region provides a good location advantage for expanding overseas markets. From the development history of the world automobile industry pattern, the capacity of the domestic automobile market will eventually become saturated in the high-speed growth. If you rely on the rapid growth of the domestic market, then the excess automobile production capacity will become a big one. burden. Therefore, the export-oriented automobile industry will surely be the development direction of China's automobile industry in the future. It is obviously the best choice to start the international market on a large scale and in all directions, starting from the neighboring countries bordering on China. Under such a premise, the western region, which can feel the market heat in the first time, is bound to become the bridgehead for the export of Chinese cars through land.
I have stayed in Chengdu for more than one time. I am in the center of the Sichuan Basin, surrounded by the poor mountains and the clean waters of the rivers. Chengdu people enjoy a lazy and leisurely slow life in the land of abundance. Everyone is accustomed to the slow life of leisurely leisure. Lazy has become a Chengdu city with the keywords of leisure capital and food capital. A city gene. Then, why do these first-in-coming auto companies choose to be a lazy Chengdu as a bridgehead in many western cities? This has to start from the geographical location of Chengdu.
It is difficult to get through the road, it is difficult to go to the sky. Looking at the map, you can find that the Sichuan Basin in Chengdu has Daba Mountain in the north, Daliang Mountain in the west, Dagu Mountain in the south, Wushan Mountain in the east, and four large mountains that really have a large basin in the Sichuan Basin. It is such a geographical condition that Chengdu has a rare plain landform in the southwest, which is suitable for the development of the automobile industry. In addition, Chengdu is located in the center of southwestern China. It is a science and technology, commerce and trade center, and a transportation and communication hub in the southwest region determined by the State Council. Setting up a production base in Chengdu can play a role in radiating the southwestern provinces, while the economic strength of the southwestern provinces is leading in the western region of China. So from this point of view, Chengdu has the location advantage of developing the automotive market.
In addition, there is a nationally renowned automobile city in Chongqing to the east of Sichuan. Although the landform conditions are mainly mountainous, after more than 50 years of development, Changan Automobile has formed a complete automobile industry chain in this soil. In particular, with the entry of such joint ventures as Changan Suzuki and Changan Ford, Chongqing has attracted a large number of foreign auto parts companies to set up production bases here, forming a complete supplier supporting system. The distance from Chongqing to Chengdu is about three hundred kilometers, so the whole vehicle production base in Chengdu can use the advantages of Chongqing to minimize the logistics cost of parts.
Of course, Chengdu has become an international automobile city and cannot be separated from the local government. The Chengdu Economic and Technological Development Zone, located in the eastern part of Chengdu, was approved by the Ministry of Industry and Information Technology as the founding unit of the National Automobile Industry Information Industrialization Demonstration Base in October 2010. It is also one of the two major growth-oriented 100 billion industrial parks that are currently being cultivated in Sichuan Province. As a result, it is not surprising that Chengdu, a city known for its slow pace, has become an important pillar of the western automobile industry with its natural, geographical, and human. Autonomous auto companies, can you consider this place?
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