At the start of every month, a variety of statistical reports are released, and car sales—especially passenger cars—tend to dominate the headlines in major media outlets. However, commercial vehicles, which make up 40% of China’s total car sales, have largely faded into the background, almost overlooked by both the public and the press.
According to data from the China Association of Automobile Manufacturers, from January to November, the commercial vehicle market sold approximately 2.3 million units. This is significantly lower than the over 4 million passenger cars sold during the same period, but commercial vehicles still hold a substantial share of around 40% in the overall market. Despite this, they remain underreported and underappreciated.
In the first 11 months of 2007, the top ten commercial vehicle manufacturers were Beiqi Foton, Dongfeng, FAW, Jianghuai, Jinbei, Chunghwa, Changan, Jiangling, Nanqi, and Shaanxi Auto. Their respective sales figures were 369,700, 309,100, 199,800, 146,000, 125,800, 93,800, 89,100, 80,000, 68,000, and 62,200 units. These numbers highlight the significant volume of commercial vehicles sold, yet they rarely receive the same level of attention as their passenger car counterparts.
Compared to the overwhelming coverage of passenger cars, commercial vehicles have become a neglected segment. Neither the media nor consumers show much interest, especially when it comes to public media, which often focuses on more consumer-facing products. As a result, commercial vehicles remain in the shadows.
There are several reasons for this lack of attention. First, commercial vehicles are typically seen as production tools rather than personal assets, making them less appealing to everyday consumers. Since media outlets tend to follow consumer interests, commercial vehicles naturally fall out of the spotlight.
Second, the Chinese Automobile Association, as a semi-official body, lacks the proactive approach seen in associations in developed countries like Japan or the U.S. For example, at the Tokyo Motor Show, the Japan Automobile Association provides detailed informational booklets that cover everything from production data to company structures. In contrast, the Chinese association often offers inconsistent or unclear statistics, leaving both the media and consumers confused.
As the most authoritative auto organization in China, the association should take a more active role in guiding the media and the public with accurate, comprehensive data about the domestic auto industry.
Commercial vehicle companies themselves are usually low-key. Take Jiangling Motors, for instance, which is often regarded as one of the most promising listed automotive companies in China. Meanwhile, China National Heavy Duty Truck Co., Ltd. has a stock price that exceeds many passenger car manufacturers. This suggests that the true value of commercial vehicles is still not fully recognized or appreciated by the market.
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